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When a Custom Trade Show Display Rental Makes Cents

by Kat Shea 20. September 2012 06:48

Do you want a bigger trade show display for your annual event but use smaller exhibits for the other smaller shows?

Do you want to reduce your trade show expenses so you can allocate the savings to more pre- or at-show promotion?

Do you want the freedom and flexibility to have a trade show display that won’t limit your future marketing needs or budget?

If you answered yes to any of these questions then you may want to consider a custom booth rental.  If you’re like most companies today, you have to utilize every dollar of your budget to its best advantage.  Once you’ve allocated your fixed expenses such as the exhibit space, you probably try to maximize the variable expenses which often include your display.

The rule of thumb for deciding whether to purchase or rent is simple:  if you plan to use the same exhibit three times in one year, it makes sense to purchase. But it makes more sense to rent your display for a one-time use.

Many companies book inline or backwall spaces at their regional/local trade shows but want to make a big impression at their annual or national event. Mergers are often accompanied by a marketing “scramble” to rebrand. Trade shows are often the first approach to testing a new market.  A one-time trade show exhibit rental may be just what you need to look your best in any of these situations. Develop a whole new design or add elements such as greeting station, interactive kiosks, or towers with storage to your existing properties.

The beauty of a custom trade show display rental is the ability to have the design you want without having to compromise. You can have all of the benefits of a fresh, dynamic, compelling design that none of your visitors will know is a display rental.  Significant savings makes your trade show booth rental even better.  Take a look at the savings in these examples:

20 x 30 Purchase vs Rental Comparison

20 x 30 Purchase vs Rental Comparison

20 x 40 Purchase vs Rental Comparison

As you can see, all of the costs associated with ownership including inspection, repairs, storage, taxes and eventual disposal – are eliminated with a trade show booth rental.  The savings really add up. Now you have the ability to better control what you want to invest your budget in….maintenance costs or more pre-show advertising, VIP hospitality, sponsorships, discount incentive offers …you get the idea.

Here’s another bonus tip: the price of your trade show display rental includes graphics which are not rented but purchased.  So keep in mind that they can be reused on the same trade show display rental next year – this adds up to more savings!

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