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Conferences and Meetings Promote Face-to-Face Engagement

by Gwen Parsons 29. September 2015 17:47

Whether we attend to learn or share new ideas, conferences offer us opportunities for face-to-face interaction with stakeholders. According to MPl’s quarterly publication, Outlook, meetings are thriving and their research indicates that corporations and associations are key contributors to recent growth.

We wrote about the Bank of China last month. Here are a few more examples.

Seventh-day Adventist General Conference

At this conference, delegates from around the world convene to vote on officers and changes to the Seventh-day Adventist Church's constitution. Attendees gather together in fellowship, meet with ministry leaders and focus on how best to accomplish the mission of the Church.

Attendees have 100,000sq ft of tools, publications and resources offered by the Church and community members made available to them during the conference.

Adler Display used Nomadic Instand® pop up displays connected together in a double serpentine configuration that served as a pavilion for various vendors.

The 60th General Conference Session of the Seventh-day Adventist Church was held in San Antonio, Texas.

Linedata Exchange

Linedata is a global solutions provider that serves the investment management, insurance and credit communities in 50 countries. Linedata Exchange, is a series of events designed to provide clients with industry insights. Linedata’s one day programs combine expert commentary with panel discussions and peer-to-peer networking.

Linedata Exchange was recently held at the elegant Chamber of Commerce of Paris.

Set-up for the conference had to be completed the morning prior to opening of the conference at 8:30am. In addition everything had to be dismantled by 9:00pm that evening. Adimage-adexpo proposed unique presentation backdrops using Nomadic Instand® pop up displays, DesignLine monitor stands, and SignLine banner stands. The design concept provided for professional quality stages and swift installation. It was also a smart investment for Linedata since the displays can be used separately to equip their sales force after the conference,

The CEO Forum

Jointly hosted by Deloitte and Enterprise Ireland, this symposium is regarded as one of Ireland's principal business conferences.

The invitation only event attracts up to 400 political leaders and chief executives. Held annually in Dublin Castle, the Forum has been a platform for collaborative thinking, knowledge sharing and debate.

Applied Signs, has designed the backdrop for this exclusive conference for over 20 years.

Conference organizers use graphic signage to welcome attendees when they arrive at a facility or to direct them to the appropriate session. Kiosks and banner stands are more than up to the task.

These portable displays offer lightweight transport, easy assembly and graphic interchangeability.

To see more examples of face-to-face marketing, visit our client gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40

Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why LightWall backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now.



With the recent introduction of new LightWall backlit tension fabric displays, Nomadic has created a series of portable display solutions that are both easy on your wallet and easy to use.

This 20’ LightWall backlit display packs into just one RollOne Case, with a counter conversion, that ships UPS and FedEx!


Backlighting is Brilliant
Backlighting is the hottest trend in exhibit design. LightWall backlit trade show booths enchant, engage and energize audiences because they stand out in a crowded hall. Seamless edge-to-edge imagery lit by true white LEDs boosts overall graphic impact. These tradeshow displays can be backlit on both sides by simply connecting two frames back-to-back.

Assembly is Tool Free
It’s so easy, anyone can set up a LightWall backlit trade show booth:

  • Lights are pre-installed in the frame channel for protection during transit and speed set-up.
  • Frame sections glide together and tighten with thumb screws.
  • The SEG (silicone edge gasket) fabric graphic panel is pressed into the channel of the frame perimeter.
  • The liner attaches to the backside with Velcro™
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Saves Money by Reducing Costs
LightWall backlit tradeshow displays help reduce your trade show marketing expenses 5 ways.

  • Nomadic’s custom tailored fabric graphics cost less than photomurals.
  • Fabric graphics are more durable and machine washable to last longer.
  • LED lights use less energy and last up to 10,000 hours.
  • LightWall backlit display ship in just one RollCase Case that converts into a counter.
  • Our RollOne Case ships UPS and FedEx.

Quality Guaranteed After-the-Sale
While many exhibitors are satisfied with the service they receive before and during the sale, yet Nomadic ensures customer needs will be met after-the-sale. Light module replacements easily snap into place if damaged in the field. Every LightWall backlit tension fabric display is backed by the industry’s best lifetime warranty.

Share the news that will Brighten your event marketing program:

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is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Scandinavian Airlines Hosts Opening Day Ceremony with Nomadic Portable Displays

by Gwen Parsons 6. November 2014 19:31

Scandinavian Airlines (SAS) was one of the first to take up residence in Heathrow’s original Terminal 2 back in 1955. The new and improved Terminal 2 — dubbed The Queen’s Terminal in honor of her majesty Queen Elizabeth II — opened for business last month. One of SAS’s most important routes is in and out of London. To celebrate their first day of service from the new terminal, SAS hosted a retro-themed Opening Day celebration.



In addition to invaluable exposure to travelers at the new terminal, SAS planned to cultivate brand loyalty among its passengers with prizes, promote the heritage of their brand, generate press coverage, and add new social media followers. For the event, Nomadic Display designed and produced a portable display solution with bright graphics representing the airline’s transition over the past 59 years.


Retired Air Purser Laila Hakonsen wearing uniform circa 1971-1983 designed by Carven of Paris

“We received nice compliments on the stands from Nomadic Display which worked very well, and were so easy to assemble!” said William Reed, Scandinavian Airlines’ Director of Marketing for the Western European Region.

Nomadic Display has provided businesses around the world with captivating displays solutions for their event marketing programs. Pop-up displays, banner stands, and portable counters are compact, lightweight, easy to set-up and can be configured in many ways to meet the demands of your event space. Whether you need to stage a showroom, a visitor center, a museum, or an airport terminal, Nomadic Display has the solution for you.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Portable Exhibits are Magnets for New Customers

by Gwen Parsons 24. July 2014 14:41

Attract new sales opportunities. It’s a simple, yet challenging business objective. Every business needs customers to thrive, but the challenge is in choosing the most effective and cost efficient methods to reach prospects. Portable exhibits can help you meet your business goals because they outshine many other forms of marketing communication.


Delivering the right message to the right audience is key. Promote your company and its products in a way that won’t be missed by your audience. A portable display cannot be postponed, deleted, or tossed in the trash. Like a billboard, people will come face-to-face with your life sized message, wherever you set it up. Portable displays are a great solution for sales and marketing personnel to take anywhere on the road. High quality graphics deliver a professional impression and ensure that your brand is consistently expressed across all markets. Graphic flexibility enables you to change out messages to target different audiences. Portable displays are designed for frequent travel and re-use. Be sure to see a demonstration of how your display sets-up.


Portable exhibits come in a variety of sizes, shapes and styles. Affordably priced, they also save you money on storage and transportation as well as drayage and labor when used in an
exhibition hall.


Additional benefits of portable displays include:

  • Fit into one or two lightweight cases; usually with built-in wheels
  • Compact to transport by car, check as luggage or ship via UPS or FedEx
  • Easy for one person to set-up; many exhibition halls allow exhibitors to assemble their own portable display in a 10x10 space.
  • Cases may convert into an economical counter with a solid work surface

Not all portable exhibits are created equal. To make the best choice for your company, be sure to ask your exhibit provider:

  • What options are available to update or expand the display in future?
  • Who can a member of your team to speak to if they have questions during set-up which is usually on evenings and weekends?
  • Where are repairs handled if the display structure sustains damage?
  • How much does an average repair cost?
  • What does the warranty cover?


Nomadic Display offers a full line of portable displays for sales meetings, trade shows, community events, recruiting fairs, lobbies and more. Browse our searchable database of portable and modular pop ups, tension fabric and customized display solutions.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Trade Shows

Nomadic Portable Displays Travel to Festival Honoring Military Service

by Gwen Parsons 15. May 2014 21:06

It’s always a pleasant surprise to come across our clients at events, especially when they honor our nation’s heroes. A couple of weeks ago, we spotted the Office of Commemorations with Nomadic portable displays at the Norfolk NATO Festival in Virginia. This year marked the 50th Anniversary of the Vietnam War. The Office of Commemorations had their FabriMural pop up and Swift Banner Stands in the tent where they provided attendees with commemorative buttons and stickers in honor of those that served.



Along a people-packed parade route near the USS Wisconsin Battleship, the Festival featured participation by each NATO country. With its robust 61-year history, the event provides a wonderful opportunity for attendees to enjoy international food, entertainment and to learn what makes each country’s culture unique.

Children were encouraged to pick up a passport and have it stamped by each country as they traveled around the world of NATO, which was a unique and fun experience for the entire family.



This year’s Norfolk NATO Festival was so special it was recognized as one of the Top 20 Events in the state of Virginia.

As Memorial Day approaches, Nomadic Display is honored to have been a part of the NATO Festival, its proud history and commemoration of the 50th Anniversary of the Vietnam War!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Charity Events | Event Marketing

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