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Quick Staging Solutions For Your Awards Show

by Gwen Parsons 6. January 2016 18:15

Virtually every industry – large or small – hosts an awards program. Awards are a great way to generate publicity for those who sponsor and receive them. After all, what’s not to like about recognition? Awards make us proud of ourselves or our company, serve as a reward for outstanding achievement and offer us an opportunity to celebrate our accomplishments.

Some awards programs are glamorous, black tie affairs. The Golden Globes, the Oscars, the Tony Awards, and the Emmys are among a few examples that air on network television. Many of us eagerly gather with family or friends to watch these star studded affairs.

Most of us don’t know all of the details that go into producing an awards program. Take something as simple as the “red carpet”. Guests pose for the press as they arrive. So the event needs a backdrop at the entrance with its name, sponsor logos, etc. Ideally, the backdrop needs to be set-up quickly, provide a smooth graphic finish for the cameras and be easily taken down afterward. For these reasons among others, the Kennedy Center chose Nomadic Instand® pop up displays to form a 20’ backwall for the 2015 Kennedy Center Honors event.



This year’s honorees included singer-songwriter Carole King, filmmaker George Lucas, actress and singer Rita Moreno, conductor Seiji Ozawa, and actress and Broadway star Cicely Tyson.

Other awards programs are all about peer recognition. For instance, the In-House Agency Forum (IHAF) honors creative excellence in print and digital media produced by in-house staff.



Their awards event draws members for an evening of cocktails and hors d’oeurves, the chance to view creative work by contemporaries and maybe come away with a trophy. Winners are scored by a panel of judges and selected to receive Gold, Silver and Honorable Mention awards.



Every program has its own challenges, some of which may be similar to those of the annual IHAF Awards. There was no storage available on-site. Dozens of entries had to be put on display for viewing in print and on screen. There was just one day for installation and everything had to be dismantled the same evening after the event.

Zap Creative helped the IHAF put on an awesome awards show. Zap rented their Nomadic modular wall system to mount all of the print entries. The system is fast to set-up and take down. Frames ship pre-assembled and connect without tools. Connectors pre-installed within each frame draw them together side-by-side. Presto, you’re ready to show.

Award shows are events that are fun for attendees. But the people behind-the-scenes that make it all look so effortless are the real heroes that deserve a round of applause, or a toast or maybe even a trophy.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Conferences and Meetings Promote Face-to-Face Engagement

by Gwen Parsons 29. September 2015 17:47

Whether we attend to learn or share new ideas, conferences offer us opportunities for face-to-face interaction with stakeholders. According to MPl’s quarterly publication, Outlook, meetings are thriving and their research indicates that corporations and associations are key contributors to recent growth.

We wrote about the Bank of China last month. Here are a few more examples.

Seventh-day Adventist General Conference

At this conference, delegates from around the world convene to vote on officers and changes to the Seventh-day Adventist Church's constitution. Attendees gather together in fellowship, meet with ministry leaders and focus on how best to accomplish the mission of the Church.

Attendees have 100,000sq ft of tools, publications and resources offered by the Church and community members made available to them during the conference.

Adler Display used Nomadic Instand® pop up displays connected together in a double serpentine configuration that served as a pavilion for various vendors.

The 60th General Conference Session of the Seventh-day Adventist Church was held in San Antonio, Texas.

Linedata Exchange

Linedata is a global solutions provider that serves the investment management, insurance and credit communities in 50 countries. Linedata Exchange, is a series of events designed to provide clients with industry insights. Linedata’s one day programs combine expert commentary with panel discussions and peer-to-peer networking.

Linedata Exchange was recently held at the elegant Chamber of Commerce of Paris.

Set-up for the conference had to be completed the morning prior to opening of the conference at 8:30am. In addition everything had to be dismantled by 9:00pm that evening. Adimage-adexpo proposed unique presentation backdrops using Nomadic Instand® pop up displays, DesignLine monitor stands, and SignLine banner stands. The design concept provided for professional quality stages and swift installation. It was also a smart investment for Linedata since the displays can be used separately to equip their sales force after the conference,

The CEO Forum

Jointly hosted by Deloitte and Enterprise Ireland, this symposium is regarded as one of Ireland's principal business conferences.

The invitation only event attracts up to 400 political leaders and chief executives. Held annually in Dublin Castle, the Forum has been a platform for collaborative thinking, knowledge sharing and debate.

Applied Signs, has designed the backdrop for this exclusive conference for over 20 years.

Conference organizers use graphic signage to welcome attendees when they arrive at a facility or to direct them to the appropriate session. Kiosks and banner stands are more than up to the task.

These portable displays offer lightweight transport, easy assembly and graphic interchangeability.

To see more examples of face-to-face marketing, visit our client gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Portable Exhibits are Magnets for New Customers

by Gwen Parsons 24. July 2014 14:41

Attract new sales opportunities. It’s a simple, yet challenging business objective. Every business needs customers to thrive, but the challenge is in choosing the most effective and cost efficient methods to reach prospects. Portable exhibits can help you meet your business goals because they outshine many other forms of marketing communication.


Delivering the right message to the right audience is key. Promote your company and its products in a way that won’t be missed by your audience. A portable display cannot be postponed, deleted, or tossed in the trash. Like a billboard, people will come face-to-face with your life sized message, wherever you set it up. Portable displays are a great solution for sales and marketing personnel to take anywhere on the road. High quality graphics deliver a professional impression and ensure that your brand is consistently expressed across all markets. Graphic flexibility enables you to change out messages to target different audiences. Portable displays are designed for frequent travel and re-use. Be sure to see a demonstration of how your display sets-up.


Portable exhibits come in a variety of sizes, shapes and styles. Affordably priced, they also save you money on storage and transportation as well as drayage and labor when used in an
exhibition hall.


Additional benefits of portable displays include:

  • Fit into one or two lightweight cases; usually with built-in wheels
  • Compact to transport by car, check as luggage or ship via UPS or FedEx
  • Easy for one person to set-up; many exhibition halls allow exhibitors to assemble their own portable display in a 10x10 space.
  • Cases may convert into an economical counter with a solid work surface

Not all portable exhibits are created equal. To make the best choice for your company, be sure to ask your exhibit provider:

  • What options are available to update or expand the display in future?
  • Who can a member of your team to speak to if they have questions during set-up which is usually on evenings and weekends?
  • Where are repairs handled if the display structure sustains damage?
  • How much does an average repair cost?
  • What does the warranty cover?


Nomadic Display offers a full line of portable displays for sales meetings, trade shows, community events, recruiting fairs, lobbies and more. Browse our searchable database of portable and modular pop ups, tension fabric and customized display solutions.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Trade Shows

Snapfish Makes a Splash with an Instand® Pop Up Display

by Gwen Parsons 27. February 2014 19:40

Snapfish, is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art. 

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up display for the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibit design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.

pop-up displays

Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.

trade show display

Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together. 



exhibit design

The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

“We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!”

Jerome Petit, General Manager of Snapfish EMEA

Greg Baines, Country Manager of Snapfish UK&I

Slavina Velinova, Performance Marketing Manager for UK&I

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Case Studies | Event Marketing | Trade Shows

From Trade Show Displays to TV Set Designs All the World is a Stage

by Gwen Parsons 23. September 2013 23:32

Trade shows and television programs have a lot in common. Think about it. They both require advance planning and preparation, even rehearsals. Both depend on audio and visual communication to connect with their audience. Both involve face-to-face interaction. And both use Nomadic displays to stage their program!

Most recently producers at Intereconomía TV called on Nomadic Display Espana to design and build the tv set design for their program, Noche de Boxeo, or Boxing Night. Noche de Boxeo was created to offer the best live boxing broadcasts. 

For a first class program producers envisioned a striking tv studio set design for commentators that would portray a premium quality experience for tv viewers. In addition, the show is scheduled between two other live broadcasts in the same tv studio set so it had to be installed quickly. Nomadic built ten foot tall Instand pop up frames and covered them with colossal photo graphics of boxing images. Frames were arranged in an L shaped wall to allow television cameras to shoot the hosts and panel from two open sides. Not only was the set-up remarkably fast, but it was also far more cost effective than standard television sets.

The program captured the channels’ top slot for audience viewership and is a big hit in Spain racking up over 7,000 likes on Facebook. Professional boxers were among the commentators on the debut program including Javier Castillejo, considered to be the best Spanish boxer in history. Beatriz Pino, who is the host of the program is the first woman in Spain to direct a boxing program. Recent broadcasts included matches from Chicago and Atlantic City.


This wasn’t Nomadic’s first television rodeo. We’ve designed tv studio sets for NFL and Fox Network sportscasts. Often transported from stadium to stadium, their set designs needed to be easy to assemble and durable. So Nomadic created custom back drops with network brand graphics printed on durable tension fabrics that look great and stand up to rigorous use.

Sports television sets like these join other tv set designs Nomadic has produced for entertainment television broadcasts. They include American Idol, America's Got Talent, Britain's Got Talent, and X Factor as well as cable tv talk show set designs.


is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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