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Scandinavian Airlines Hosts Opening Day Ceremony with Nomadic Portable Displays

by Gwen Parsons 6. November 2014 19:31

Scandinavian Airlines (SAS) was one of the first to take up residence in Heathrow’s original Terminal 2 back in 1955. The new and improved Terminal 2 — dubbed The Queen’s Terminal in honor of her majesty Queen Elizabeth II — opened for business last month. One of SAS’s most important routes is in and out of London. To celebrate their first day of service from the new terminal, SAS hosted a retro-themed Opening Day celebration.



In addition to invaluable exposure to travelers at the new terminal, SAS planned to cultivate brand loyalty among its passengers with prizes, promote the heritage of their brand, generate press coverage, and add new social media followers. For the event, Nomadic Display designed and produced a portable display solution with bright graphics representing the airline’s transition over the past 59 years.


Retired Air Purser Laila Hakonsen wearing uniform circa 1971-1983 designed by Carven of Paris

“We received nice compliments on the stands from Nomadic Display which worked very well, and were so easy to assemble!” said William Reed, Scandinavian Airlines’ Director of Marketing for the Western European Region.

Nomadic Display has provided businesses around the world with captivating displays solutions for their event marketing programs. Pop-up displays, banner stands, and portable counters are compact, lightweight, easy to set-up and can be configured in many ways to meet the demands of your event space. Whether you need to stage a showroom, a visitor center, a museum, or an airport terminal, Nomadic Display has the solution for you.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Nomadic Display Exhibits at EuroShop 2014

by Gwen Parsons 27. March 2014 21:14

EuroShop is the world’s largest retail trade fair and it is held every three years in Dusseldorf.  This year the show drew over 100,000 visitors from more than 100 countries. Attendees representing companies from new start-ups to global brands were there to view design trends and new solutions from shop fitting and visual merchandising to exhibitions.  Nomadic Display was one of more than 2,000 exhibitors this year. It was our tenth time as an exhibitor at EuroShop.



Best known as the company that invented the pop-up display, we created a trade show booth design to demonstrate to potential buyers how a popular modular display is suited to retail and trade show applications.

Compact and lightweight Nomadic portable displays are the easy way to deliver your message anywhere. From counters, kiosks, and banner stands to pop-ups our best selling trade show displays get attention as stand alone units or combined to form larger selling environments. 

Many thanks to everyone who visited our stand.  If you were unable to be there, you can view this short video:

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

How Will the Fiscal Cliff Affect Your Trade Show Budget This Year?

by Gwen Parsons 10. January 2013 03:15

Although a last-minute deal was reached to avoid the Fiscal Cliff, many of the details remain to be seen, particularly at the level of individuals and privately-owned businesses. With some major decisions still to be made by policymakers in the spring, many question marks remain and the future is anything but certain.

In short, this means that when it comes to budgets, marketers will continue to be challenged to invest wisely. Exhibitions will continue to compete with other marketing channels for funding so every aspect of your program needs to be well-planned and thought out. To protect your brand and assure maximum impact with your target audience at exhibitions, it’s essential not to skimp on your trade show display. However, you do want to get the best value for your money, and trim expenses where you can.

The square foot cost of trade show space continues to increase year over year. Unfortunately you can’t avoid or negotiate booth space rates so cuts have to be made in other areas of the budget. Marketers are tightening up spending in areas like storage, freight, drayage or handling, and labor. You can still squeeze the most out of your display budget and have an impressive and effective trade show display.

 

 

Nomadic is here to help because with a series of new cost-conscious display solutions that we recently released to better serve your budget requirements. In fact, to help you get the most bang for your display buck, we’re kicking off the New Year with special offers on seven different Instand® pop-up displays. These offers are available for a limited time and represent a significant savings, which can really help save you time and money. Have a look at the details of these offers and choose the one that works best for your needs. Plus our “No Questions Asked” Lifetime Warranty provides you with complete peace of mind because you’ll receive repairs or replacements FREE even when the damage is your fault.

Our product lines integrate with one another enabling you to purchase or rent add ons that alleviate the need to continually replace your display. In addition, many of our products are designed to scale – - to expand or contract based on your space size requirements. Maximize your budget by investing in one solution that serves more of your marketing needs.

 

Warranties Aren't Important – Until You Need Them

by Gwen Parsons 19. December 2012 23:19

In a recent conversation on LinkedIn, a Marketing Manager asked if anyone could suggest a good company or website to purchase a 10 foot pop-up exhibit. She got over 30 replies. One supplier suggested that they try out at least four different pop-up brands to determine their strengths and weaknesses, citing the fact that many have different warranties. The supplier suggested that the Marketing Manager also find out the history and repair processes for a variety of stands because some are easier to fix than others.

Great advice!

The simple truth is that product warranties aren’t important… until you have a problem. Often the situation goes something like this: After investing in your pop-up display, you proudly send it off to the show for field personnel to set-up and tear down. Sure, instructions for installation and dismantling the booth are included with the shipment, but nobody bothers to read them. When the show is over your staff is eager to tear down as quickly as possible – again no one reads the instructions. When you receive your display back you discover it's damaged! That’s when you look for the warranty.

Many companies offer a warranty on their pop-up. They even have similar names, such as:

• Limited Warranty
• Lifetime Warranty
"No Questions Asked" Lifetime Warranty
• No fault warranty, unconditional warranty, etc.

So here are a few suggestions for how to evaluate pop-up warranties.

Get copies. You need to get a detailed description to evaluate them. Some companies publish their pop up display warranties on their website. Others don’t make it so easy. In that case, you may have to request a copy from your display consultant or customer service agent.

Compare coverage. Understand what is and is not covered. For example, is only the frame covered? How about the mounting system – channel bars, hubs, clips, fasteners? Are accessories like lights or cases covered differently?

Determine liability. Most pop-up “lifetime” warranties have a clause that states the company must inspect the product damage in order to determine whether the source is due to a manufacturing or material defect. If damage doesn't stem from one of these two, you will be given a quote for the cost of the pop-up repair. It's rare to find a warranty, like Nomadic’s “No Questions Asked” warranty that will repair or replace your pop-up for a lifetime of ownership even if the damage incurred to it is YOUR fault.

Anticipate your needs. How frequently will your pop-up display be put to use? Will set-up and tear down of your pop-up display be done by the same personnel? Who in your organization is responsible for managing property repairs?

Field vs. location repairs. Some companies promote the ability to make repairs yourself while others require that the pop-up be repaired at an authorized location. Field repairs may work if you have the spare parts on hand and instructions on how to install them. Ask yourself who you trust to execute a lasting repair of your display properly – a staff member or factory qualified professionals?

Understand the process. Do you call Customer Service for authorization to return the product? Or can you submit a repair request online? Who pays shipping to the repair location? How long does a pop-up repair usually take to complete? Who pays the shipping to return your property?

Once you’ve made your purchase decision, remember to complete and return or submit your product’s warranty registration so that if the time comes for you to use it, your supplier will be ready to support it.

What's your experience with pop-up display repairs?

 

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