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How Will the Fiscal Cliff Affect Your Trade Show Budget This Year?

by Gwen Parsons 10. January 2013 03:15

Although a last-minute deal was reached to avoid the Fiscal Cliff, many of the details remain to be seen, particularly at the level of individuals and privately-owned businesses. With some major decisions still to be made by policymakers in the spring, many question marks remain and the future is anything but certain.

In short, this means that when it comes to budgets, marketers will continue to be challenged to invest wisely. Exhibitions will continue to compete with other marketing channels for funding so every aspect of your program needs to be well-planned and thought out. To protect your brand and assure maximum impact with your target audience at exhibitions, it’s essential not to skimp on your trade show display. However, you do want to get the best value for your money, and trim expenses where you can.

The square foot cost of trade show space continues to increase year over year. Unfortunately you can’t avoid or negotiate booth space rates so cuts have to be made in other areas of the budget. Marketers are tightening up spending in areas like storage, freight, drayage or handling, and labor. You can still squeeze the most out of your display budget and have an impressive and effective trade show display.

 

 

Nomadic is here to help because with a series of new cost-conscious display solutions that we recently released to better serve your budget requirements. In fact, to help you get the most bang for your display buck, we’re kicking off the New Year with special offers on seven different Instand® pop-up displays. These offers are available for a limited time and represent a significant savings, which can really help save you time and money. Have a look at the details of these offers and choose the one that works best for your needs. Plus our “No Questions Asked” Lifetime Warranty provides you with complete peace of mind because you’ll receive repairs or replacements FREE even when the damage is your fault.

Our product lines integrate with one another enabling you to purchase or rent add ons that alleviate the need to continually replace your display. In addition, many of our products are designed to scale – - to expand or contract based on your space size requirements. Maximize your budget by investing in one solution that serves more of your marketing needs.

 

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