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5 Ways to Make Your Banner Stand Dazzle Part I

by Kat Shea 14. June 2011 18:24

Banner stands are an ultra portable, cost efficient complement to your corporate events, mobile marketing and trade show line up. Built for convenience and speed, when used creatively, banner stands can be your exhibiting co pilot. Below are some Show Smart ways that banner stands can liven up your face-to-face marketing mix.

Banner stands can be used:

1) As directional signage to guide attendees to your location or areas within your booth space
2) As a platform for QR codes: passersby can scan with their phone and be redirected to your corporate website for: special offers, event registration, or information on your products and services
3) To acknowledge sponsors or to promote your own sponsorships
4) To spotlight your event agenda for registered guests
5) As a portable brand stand for recruiting events, lobbies, retail point-of-sale and so much more!!

These super compact solutions are ideal for taking on the road where ever your marketing needs may lead you.  They're lightweight, retractable for the fast set-up and take down, and can accommodate inkjet or fabric graphic panels on one or two sides.

So get the show on the road today and request a quote for your very own brand stand

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Is Your Pop Up Display Picture Perfect?

by Kat Shea 9. June 2011 18:37


As pop up displays continue to defy their very name and nature with custom enhancements such as: wide screen monitors, cascading product shelves, lockable storage units and semi private meeting areas, your presentation options seem to go on for miles. Although pop ups can get you the visual “Oomph” you need, treatment of visual elements in a pop up display are somewhat different than a full blown custom modular. So, follow our show smart tips for having an outSTANDing pop up display.

Know your real estate
With a pop up display you’re working with significantly less visual real estate to communicate your brand and services than in a full blown custom modular.  You have to be more selective of the messaging that you are using and maximize the little space that you have.

Keep it clean
Since you’re working with smaller amounts of hardware and graphics than a custom modular unit, maintaining your presentation is essential to your audience’s perception of your brand. Wrinkled or dingy trade show display graphics will show and tell your brand in a bad light. So, Show Smart and switch out your trade show booth graphics from show to show so that it gives you ample time to perform any repairs or maintenance. Make sure to always bring a hand held steamer and cleaning supplies for un expected hiccups during set up. 

Watch For Wordiness
Although communicating your value proposition is important to letting prospects know what services/products your company provides, anything that takes longer than 3 seconds to read is simply TOO long.  You want to be able to captivate your audience in 2-3 seconds using one seamless power packed presentation. Make sure that your messaging has corresponding graphics to ensure your pop up isn’t too copy heavy. 

Stay Solid
While stylistically, transparent typeface paired with bold print can add dimension to your messaging and graphics, it’s challenging to see from a far and can overwhelm your viewers. A general rule of thumb taken straight from our free white paper, Graphics that Work, is that you should place your text on a contrasting back ground that’s not too busy.

Picture perfect
In the world of exhibit design, less is more. Cluttering up your pop up with unnecessary imagery that you think will draw attendees to your trade show booth, will do the exact opposite, and send prospects straight to your competitors.

Be Stand Offish
Actually, stand off trade show graphics can give your pop up display just the added lift and dimension that it needs. You can also switch the order of the stand off graphics from show to show or even replace them with different stand offs to accommodate your campaigns. 

Download our corporate brochure today to see how we can make your display picture perfect.

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Nomadic's Backdrop, Fit For The Queen

by Kat Shea 7. June 2011 18:27

Britain's Queen Elizabeth graciously accepted an invitation to visit the Republic of Ireland from its President, Mary McAleese. The 85 year old Queen was the FIRST British Monarch to visit Ireland in over a CENTURY.  Her landmark visit included a stop at the infamous Croke Park stadium in Dublin.  Accompanied by her husband, Prince Philip, the Duke of Edinburgh, The Queen received a gift from the President of the Gaelic Athletic Association (GAA), Christy Cooney.  The GAA oversees the national sport of Ireland: Hurling, which dates back over 3,000 years.  Hurling combines skills from baseball, lacrosse and field hockey into one action packed sport.  The Queen graciously accepted hallmarks of Gaelic sport: a stick called a hurley and a ball called a sliotar.

This once in a life time event called for the historic presentation to be set against none other than a Nomadic Display.  The vibrant GAA set design, seen by millions of viewers featured an intricate logo accentuated by luminous yellow light.  Another example of how Nomadic displays go b-e-y-o-n-d just trade shows to provide branded platforms for special events. Visit our entertainment gallery to see other high profile clients that have used Nomadic mobile presentations at live events. 

Never seen Hurling in action? check out this action packed video below

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Take Your Brand SKY HIGH with These Suspended Sensations

by Kat Shea 2. June 2011 18:25

With the economy on the upswing and show floors flourishing, reporting record registration levels, NOW is the time to invest in a suspended fabric structure that’ll get you the added visibility you need to OUT SHOW your competition. Vince Alberta, VP of The Las Vegas Convention Center and Visitors Authority, reports a recent surge in suspended fabric displays from years past. Exhibitors are loosening their purse strings and opening their minds to these floating graphic phenomena. Before you whole heartedly invest in a Fabric structure, we’ve outlined the good, the bad and the ugly.

The Good                        
These suspended sensations are hung sky high and therefore guaranteed to elevate your visibility from the show floor to drive traffic to your booth.

Fabric structures will also:

  • Save you TONS on Shipping – because they consist of lightweight aluminum structures and printed fabric which dismantle and pack compactly. 
  • Evolve based on your display needs – fabric structures can also accommodate layered graphic signage for dramatic effect or target messages to specific audiences.
  • Let you outshine your competition –lighting draws visitors like moths to a flame so add backlighting to your fabric structure.
  • Are rentable – so try before you buy, request a quote here.

The Bad and The Ugly on Rigging
Suspended structures exceeding 20lbs require a chain motor truss for installation.  So rigging your fabric structure can be expensive depending on its overall weight, number of pick points and complexity.

  • Most rigging services require submission of a diagram 21 days prior to the show set up so that the designated show engineer can approve your specs and requirements. Onsite rigging is typically at least 30% more than the early bird rate.
  • Fabric structures are usually allowed only with peninsula and island booth spaces so check the rules and regulations in your show services manual for details.

Rigging sound like a headache to you? Check out some of our Stand Apart Fabric solutions that elimate the need for rigging
 
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3,2,1 BLAST OFF! Nomadic Launches Zurich's Trade Show Program To Show Smart Success and BEYOND!!!

by Kat Shea 24. May 2011 18:22


Zurich Financial Services Group provides general and life insurance products to individuals and businesses in 170 countries around the world.  The insurance giant is also a major sponsor of the annual Openwork Conference for the UK's network of over 2,000 mortgage and financial advisers.  

Wanting to launch their presence at the 2011 event, they came to Nomadic Display seeking a unique selling environment. Zurich had a clear vision for using an outer space theme to promote HelpPoint: the collection of services that support their global network of customers. 

Early on the Nomadic Team determined that a rental display would be the best fit for their program needs.  The Nomadic design team created a brilliant DesignLine® hybrid display complete with vibrant galactic graphics.  Adhering to standard height restrictions, the Nomadic Design team placed Zurich's logo on dimensional signage of a planet suspended above the trade show display.


Luminous backlighting heightened visitors overall "cosmic" experience and a console at the center was dedicated to uploading daily looping footage from the show floor to their multipanel LCD screens.  The open space design combined with state-of-the-art technologies drew visitors into a highly immersive environment. One side of the trade show booth was devoted to interactive stations for visitors to play space invaders and submit competition entries while the opposite side featured 9 monitors that displayed daily show footage.

Zurich was delighted with their success at the Openwork conference and the ability for the trade show display to be reconfigured for use at a variety of events.

Download our Show Smart Brochure to see how we can skyrocket your brand in Stand Apart style

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Are You Up To Speed on Your Event Industry News?

by Kat Shea 19. May 2011 18:39



Thousands of exhibitors who “do what you do” trust our Nomadic Newsbytes to keep them up to speed on current best practices in the exhibiting world. From tips to trends, Newsbytes is a quick read format e-news feature. 

We bring you global industry insights, actionable tips and innovations in exhibit design that’ll save you time and money. Our power packed newsletter is published just 3 times a year so each issue is full to the brim with trade show insights.  Be a Show Smart reader and sign up to receive our widely popular Nomadic Newsbytes today!

Curious? See for yourself: click here to view our latest issue of Newsbytes.

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Nomadic Display Salutes Owners of Small Businesses

by Kat Shea 17. May 2011 02:21



Every year since 1963, the President of the United States has proclaimed National Small Business Week to recognize the contributions of small businesses to the American economy. A few little known facts may illustrate their impact:

  • More than half of Americans either own or work for a small business
  • Small Businesses create 60-80% of new jobs in the country 

The U.S. Small Business Administration honors the nation’s top entrepreneurs each year by selecting a Small Business Person of the Year from each of the 50 states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam. 

Winners celebrate by gathering for a 3 day educational conference in the Nation's Capitol in May where one state winner is also selected as the National Small Business Person of the Year. This year's winners represent a broad range of companies including a pediatric outpatient clinic, technology solutions provider, gourmet chocolate manufacturer, “green” commercial cleaning service, and an educational publisher. 

Nomadic Display is a proud co-sponsor of Small Business Week. To recognize and promote their achievement, each Small Business winner receives a Nomadic banner stand as a trophy to use on premises and at local events

Not able to attend Small Business week? Check out the real time live webcasting directly from the event and you’ll feel like you’re there

Congratulations 2011 winners!!!.

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Top LinkedIn No No's That You Didn't "No" About

by Kat Shea 12. May 2011 18:41


At some point in your professional career you’ve probably joined 100,000,000 other users on LinkedIn to connect with business colleagues, partners and prospects.  While there are free and fee based options to promote yourself and your brand, here are some commonly overlooked rules to keep in mind when using your personal LinkedIn account for business development.

"No" Your Limit
Contrary to popular belief there IS a limit on the number of invitations you can send from your LinkedIn account.  Your lifetime limit is 3,000 invites per account and it’s limited to sending 50 invites at a time.

"No" The Invite Skivvy
When/if you exceed your limit you may contact Customer Service to request an increase in your threshold of invites.  LinkedIn developed invite limitations in an effort to deter wide spread spamming common with other social media channels such as Facebook and Twitter.

LinkedIn grants additional invitations based on a ratio of acceptances to the quantity of invites you have sent out.  If your acceptance rate is low you will be granted an extra 100 invites but if your acceptance rate is high you'll be granted an additional 500.  You may solicit Customer Service for additional invitation allocations 30 days after your previous request.

"No" Your Groups 
As a LinkedIn user you are limited to joining no more than 50 groups.  So join groups that are relevant to your business, where you can leave comments in the group feed that offer value to members.  When you join a group, be mindful not to be an aggressive self promoter, it's not considered good LinkedIn etiquette.  A softer sell approach is to link back to your blog or web assets in your group comment feed so other group members can easily familiarize themselves with your brand when/if they choose to.

“No” Your Personal Group
If you decide to create your own group, know that LinkedIn limits members to 20,000 per group. After you exceed the 20,000 member limit, LinkedIn may choose to lift the member restriction pending investigation of your group account. The same invitation quantity and additional allocation request rules that apply to personal LinkedIn accounts (above) also apply to groups.

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Nomadic Helps SATCO Light Up The Show Floor

by Kat Shea 10. May 2011 18:11


SATCO is a premier supplier of lighting products including: Hygrade, Nuvo and their new LED line, KolourOne.  SATCO was searching for a creative environment to promote their newly launched LED line, KolourOne in conjunction with their other lighting products and accessories.  SATCO needed a new 40x50' display solution that would enable them to showcase hundreds of lighting products through an innovative and creative platform.

Unlike the strategy used by many of its competitors, SATCO wanted to engage their customers through live interaction with their wide range of lighting products.  So they chose to display over 500 products ranging from bulbs to fixtures and accessories in tangible form versus virtually or through printed brochures.  SATCO also wanted to reduce their event operating costs by using a lighter trade show display that would save them money in transportation.   And they wanted the trade show exhibit to scale down to a 10x20’space for use at smaller events.

Nomadic Display accepted the challenge and developed a trade show display solution for SATCO allowing them OUTSHINE their competitors in Stand Apart style.  Our Solutions Studio designers created a warm and open design aesthetic inviting to SATCOs target audience. Attendees were able to easily identify the SATCO brand on the show floor by the radiant backlit sign placed 16’ above their space.  Attendees were drawn to SATCO’s, inviting, luminous environment where they were able to engage with brands through functional and interactive product display.

The design solution enabled SATCO to achieve maximum display versatility through its ability to reconfigure for use at smaller venues.  Nomadic helped SATCO achieve their goal of reducing operating expenses with a lighter weight solution; by mounting the overhead backlit sign to a central tower, we eliminated the rigging costs associated with ceiling hung installations.

Click here to see what our client has to say about us

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Your Ultimate Guide to Stand Apart Style for Your Trade Show Display

by Kat Shea 5. May 2011 18:10



For months on end, we've been photographing our most exciting new trade show display projects to bring them LIVE to our viewers. Now you can view dozens of dynamic selling environments that fuel product engagement, brand visibility and scale to meet your evolving business needs.

Just download our latest Capabilities Brochure for Show Smart ideas to Stand Apart at your next event. Embedded links enable you to dually thumb through our interactive libraries of exhibit designs and cruise on over to our website for more detailed information. To find the best solution to address your unique exhibiting challenges

Be sure to claim your copy today !!

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