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How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40

Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why LightWall backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now.



With the recent introduction of new LightWall backlit tension fabric displays, Nomadic has created a series of portable display solutions that are both easy on your wallet and easy to use.

This 20’ LightWall backlit display packs into just one RollOne Case, with a counter conversion, that ships UPS and FedEx!


Backlighting is Brilliant
Backlighting is the hottest trend in exhibit design. LightWall backlit trade show booths enchant, engage and energize audiences because they stand out in a crowded hall. Seamless edge-to-edge imagery lit by true white LEDs boosts overall graphic impact. These tradeshow displays can be backlit on both sides by simply connecting two frames back-to-back.

Assembly is Tool Free
It’s so easy, anyone can set up a LightWall backlit trade show booth:

  • Lights are pre-installed in the frame channel for protection during transit and speed set-up.
  • Frame sections glide together and tighten with thumb screws.
  • The SEG (silicone edge gasket) fabric graphic panel is pressed into the channel of the frame perimeter.
  • The liner attaches to the backside with Velcro™
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Saves Money by Reducing Costs
LightWall backlit tradeshow displays help reduce your trade show marketing expenses 5 ways.

  • Nomadic’s custom tailored fabric graphics cost less than photomurals.
  • Fabric graphics are more durable and machine washable to last longer.
  • LED lights use less energy and last up to 10,000 hours.
  • LightWall backlit display ship in just one RollCase Case that converts into a counter.
  • Our RollOne Case ships UPS and FedEx.

Quality Guaranteed After-the-Sale
While many exhibitors are satisfied with the service they receive before and during the sale, yet Nomadic ensures customer needs will be met after-the-sale. Light module replacements easily snap into place if damaged in the field. Every LightWall backlit tension fabric display is backed by the industry’s best lifetime warranty.

Share the news that will Brighten your event marketing program:

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is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Social Media Strategies to Stand Out at Trade Shows

by Gwen Parsons 26. August 2014 18:38


Photo courtesy of Exhibitor Magazine

Social media can play a key role in your trade show marketing when used before, during and after your trade shows. Through the use of social platforms such as Facebook, Twitter, Pinterest, LinkedIn and others, you can enhance your trade show experience, augment your results, and allow trade show attendees to:

  • Locate real-time information about new products and services to see at the show.
  • Put your trade show display on their “must see” list.
  • Network with other attendees.


Before the Show

It is important to plan ahead to integrate social media into your trade show marketing strategy. Get your sales and marketing team involved in creating a calendar of activities, and use hashtags, blogs and online communities to build anticipation for the show. A successful social media plan includes:

  • A timeline that details frequency, content for each post, when it will be initiated and by whom to keep your audience engaged, and help visitors connect to social media channels.
  • Joining groups and registering as an exhibitor on Apps created by your show organizers.
  • Creating event pages to promote your participation at shows.
  • Setting clear guidelines for what is considered appropriate for staff members who will be involved in posting.


During the Show

As attendees browse the trade show floor, they’ll be doing so with phone- or tablet-in-hand; they’ll be Facebooking, tweeting and Instagramming in real time, and you should be, too:

  • Assign one individual to check-in on channels periodically to monitor progress and respond to replies. Doing so will free up your booth staff, allowing them to focus on interacting with visitors and promoting your products and/or services.
  • Encourage fans and followers to check-in and receive a reward.
  • Host a Tweetup in your booth, and sponsor special activities or giveaways for everyone who attends.
  • Post photos of your trade show display at the event, or video testimonials of customers visiting your booth.


After the Show

Your trade show experience doesn’t have to end when the exhibit hall doors close. Social media allows you to continue to promote interaction with your brand:

  • Blog the highlights of your show experience: Keynote presentations, conference topics, and industry trends.
  • Keep the conversation going, and include even the individuals who were unable to attend your trade show. Offer slide decks or promotional materials for download.


Stand out. Make yourself known, and drive traffic to your trade show booth using social media channels; and hey, more traffic means more new business opportunities.

Uncover other tips, tricks and ideas with our guide to Social Media for Trade Shows and Events.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Social Media | Trade Shows

Nomadic Gets Creative With Tech at Exhibitor2013

by Gwen Parsons 29. March 2013 01:52

Last week’s Exhibitor2013 show was a BIG hit – bigger show floor, new education sessions and more attendees preparing to invest in their trade show marketing programs. 

The show floor buzzed with activity and high spirited attendees.  Visitors were stopped in their tracks by artist Zach Trenholm  finger sketching avatars on his iPad in our booth and lined up to watch on a large monitor.

While attendees awaited their turn for a sitting, they were invited to watch a short video introducing our new Media in Demand App for iPad.  Visitors learned how much time and money they can save placing all of their sales and marketing media – literature, photos and videos – on their own branded version of our Media on Demand App for their sales team to use on their iPad or smart phone.

Those shopping for an easy-to-use display that offered a different look were impressed by our newest fabric display solution – Inspire.  It features a seamless fabric graphic and a convertible canopy that changes into four different shapes using the same canopy cover.  A basic 10 foot Inspire display packs in just one wheeled case that weighs less than 120 pounds, ships UPS or FedE,  includes its own folding step stool and has a refreshingly competitive price tag starting at under $4,300.

If you weren’t able to be there with us, here’s the next best thing – a short video.

 

Exhibitor celebrated its 25th anniversary with a champagne reception. We at Nomadic are among the companies that have participated in this event since it launched in 1989 so we were thrilled to be invited to join in the festivities. Congratulations to Exhibitor, Hall-Erickson and everyone involved in the education program on creating an industry success story and growing it for a quarter century!


Exhibit Design is a Journey to Your Destination

by Gwen Parsons 8. November 2012 23:26

Social & Scientific Systems, Inc. (SSS), a longtime client of Nomadic Display Capitol, was asked to develop a 5,000-square-foot space for the Latino Caribbean Diaspora Collaborative (LCDC) in the Global Village of the 2012 International AIDS Conference, which was held in July in Washington, DC. We interviewed Beverly Valdez, Creative Director at SSS, about this remarkable space and the inspiration behind the design.

Gwen: Beverly, what were the goals and requirements for this massive exhibit?

Beverly: The LCDC members wanted to showcase the diverse HIV/AIDS community programs from five geographic regions—the Caribbean, Central America, Mexico, South America, and the United States. They wanted to establish a communal environment for attendees that would offer networking opportunities and cultivate regional cooperation. Panel discussions, speaker presentations, and special performances would take place in the space. The exhibit also would need to support videos and interactive displays.

Gwen: How were you able to blend the diverse stakeholders and activities into a unified setting?

Beverly: The LCDC proposed the theme Bridges Between Neighbors, because it suggested connection, interaction, harmony, unity, and solidarity. Then, early in the planning process, SSS surveyed members of the LCDC to solicit their vision. The design team conceived a visually stimulating space to encourage participation and interaction among diverse groups.

The design concept called for the overall space to be viewed as a community with a central plaza, reminiscent of a town center, surrounded by exhibits that functioned as “neighborhoods” for the regions, which were connected by bridges. The plaza would serve as the epicenter of the installation for sharing educational, social, cultural, and scientific events. The uncluttered atmosphere would be welcoming to visitors, offering informal seating areas such as park benches and colorful groupings of tables and chairs to foster networking.

Then, we worked with Nomadic’s design team to finalize the layout and individual exhibits for the regions to display information about their HIV/AIDS programs.

Gwen: The graphics for the exhibit are so exciting—the imagery, the vivid color palette. Tell us about the design process used by you and your team.

Beverly: The design team created a core graphic concept that would tie the neighborhoods together, yet allow individuality for each of the five geographic regions.

The arc of a bridge, symbolizing connectivity, was blended with images drawn from each region’s natural environment, architecture, people, symbols, icons, costumes, festivals, food, and textiles.

Next, we drew up a vibrant color palette representative of the rich cultures and flavors of the LCDC. Each region was assigned a dominant color scheme.

  • Hot pink embodied the bright spirit of Mexico.
  • Yellow-orange reflected the warmth and traditions characteristic of Central America.
  • Green echoed the environment of South America.
  • Turquoise blues evoked the islands of the Caribbean.
  • Red symbolized the passions and energy of U.S. Hispanic communities.

Gwen: The International AIDS Conference drew 24,000 attendees from more than 180 countries, and more than 8,000 participants visited the LCDC’s exhibit. Congratulations!

 

Why Color is so Important to Your Trade Show Display

by Kat Shea 24. October 2012 05:18

 

Although trade shows and events can appeal to all five senses, the presentation of your company, products, and brand is first communicated visually. So it's no surprise that the graphics you choose will play a critical role in attracting visitors to your display.

Color is one of the most important elements in effective design. It stimulates our brains, engages us, and influences our mood.  The use of color boosts our memory retention.  According to one study by University of Loyola, color increases brand recognition by up to eighty percent. Color even influences our purchase decisions. 

So, given that the right color choices are essential, what colors should you use for your trade show display?  

The natural place to start is with your corporate colors, of course.  After those are taken into consideration, the next step is to look at how different color schemes may be utilized throughout your exhibit design. This can be helpful when selecting flooring colors, laminated surface colors for counters, or even booth furniture such as sofas or bistro tables and chairs.

Work with your designer to explore different color groupings that will maximize the appeal of your display. Using a twelve-part color wheel, locate your corporate colors. Selecting colors adjacent to your corporate colors will create an analogous color scheme. While one color may dominate, using the colors next to each other creates a harmonious grouping for a serene, comfortable design aesthetic. 

On the other hand, if you select colors directly opposite your corporate colors on the color wheel, you will end up with a complementary color scheme.  The benefit of this option is that opposing colors often create maximum contrast, which creates a vibrant aesthetic.

A third option is the triadic color scheme, where you select colors evenly spaced around the color wheel.  For this type of scheme, you should choose one color as the dominant one, and let the other two serve as accents.

Color is a powerful tool when it comes to display graphics. What are some of the fun ways you’ve incorporated color into your trade show display?

 




 

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5 Ways to Make Your Banner Stand Dazzle Part I

by Kat Shea 14. June 2011 18:24

Banner stands are an ultra portable, cost efficient complement to your corporate events, mobile marketing and trade show line up. Built for convenience and speed, when used creatively, banner stands can be your exhibiting co pilot. Below are some Show Smart ways that banner stands can liven up your face-to-face marketing mix.

Banner stands can be used:

1) As directional signage to guide attendees to your location or areas within your booth space
2) As a platform for QR codes: passersby can scan with their phone and be redirected to your corporate website for: special offers, event registration, or information on your products and services
3) To acknowledge sponsors or to promote your own sponsorships
4) To spotlight your event agenda for registered guests
5) As a portable brand stand for recruiting events, lobbies, retail point-of-sale and so much more!!

These super compact solutions are ideal for taking on the road where ever your marketing needs may lead you.  They're lightweight, retractable for the fast set-up and take down, and can accommodate inkjet or fabric graphic panels on one or two sides.

So get the show on the road today and request a quote for your very own brand stand

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Is Your Pop Up Display Picture Perfect?

by Kat Shea 9. June 2011 18:37


As pop up displays continue to defy their very name and nature with custom enhancements such as: wide screen monitors, cascading product shelves, lockable storage units and semi private meeting areas, your presentation options seem to go on for miles. Although pop ups can get you the visual “Oomph” you need, treatment of visual elements in a pop up display are somewhat different than a full blown custom modular. So, follow our show smart tips for having an outSTANDing pop up display.

Know your real estate
With a pop up display you’re working with significantly less visual real estate to communicate your brand and services than in a full blown custom modular.  You have to be more selective of the messaging that you are using and maximize the little space that you have.

Keep it clean
Since you’re working with smaller amounts of hardware and graphics than a custom modular unit, maintaining your presentation is essential to your audience’s perception of your brand. Wrinkled or dingy trade show display graphics will show and tell your brand in a bad light. So, Show Smart and switch out your trade show booth graphics from show to show so that it gives you ample time to perform any repairs or maintenance. Make sure to always bring a hand held steamer and cleaning supplies for un expected hiccups during set up. 

Watch For Wordiness
Although communicating your value proposition is important to letting prospects know what services/products your company provides, anything that takes longer than 3 seconds to read is simply TOO long.  You want to be able to captivate your audience in 2-3 seconds using one seamless power packed presentation. Make sure that your messaging has corresponding graphics to ensure your pop up isn’t too copy heavy. 

Stay Solid
While stylistically, transparent typeface paired with bold print can add dimension to your messaging and graphics, it’s challenging to see from a far and can overwhelm your viewers. A general rule of thumb taken straight from our free white paper, Graphics that Work, is that you should place your text on a contrasting back ground that’s not too busy.

Picture perfect
In the world of exhibit design, less is more. Cluttering up your pop up with unnecessary imagery that you think will draw attendees to your trade show booth, will do the exact opposite, and send prospects straight to your competitors.

Be Stand Offish
Actually, stand off trade show graphics can give your pop up display just the added lift and dimension that it needs. You can also switch the order of the stand off graphics from show to show or even replace them with different stand offs to accommodate your campaigns. 

Download our corporate brochure today to see how we can make your display picture perfect.

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Nomadic's Backdrop, Fit For The Queen

by Kat Shea 7. June 2011 18:27

Britain's Queen Elizabeth graciously accepted an invitation to visit the Republic of Ireland from its President, Mary McAleese. The 85 year old Queen was the FIRST British Monarch to visit Ireland in over a CENTURY.  Her landmark visit included a stop at the infamous Croke Park stadium in Dublin.  Accompanied by her husband, Prince Philip, the Duke of Edinburgh, The Queen received a gift from the President of the Gaelic Athletic Association (GAA), Christy Cooney.  The GAA oversees the national sport of Ireland: Hurling, which dates back over 3,000 years.  Hurling combines skills from baseball, lacrosse and field hockey into one action packed sport.  The Queen graciously accepted hallmarks of Gaelic sport: a stick called a hurley and a ball called a sliotar.

This once in a life time event called for the historic presentation to be set against none other than a Nomadic Display.  The vibrant GAA set design, seen by millions of viewers featured an intricate logo accentuated by luminous yellow light.  Another example of how Nomadic displays go b-e-y-o-n-d just trade shows to provide branded platforms for special events. Visit our entertainment gallery to see other high profile clients that have used Nomadic mobile presentations at live events. 

Never seen Hurling in action? check out this action packed video below

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Take Your Brand SKY HIGH with These Suspended Sensations

by Kat Shea 2. June 2011 18:25

With the economy on the upswing and show floors flourishing, reporting record registration levels, NOW is the time to invest in a suspended fabric structure that’ll get you the added visibility you need to OUT SHOW your competition. Vince Alberta, VP of The Las Vegas Convention Center and Visitors Authority, reports a recent surge in suspended fabric displays from years past. Exhibitors are loosening their purse strings and opening their minds to these floating graphic phenomena. Before you whole heartedly invest in a Fabric structure, we’ve outlined the good, the bad and the ugly.

The Good                        
These suspended sensations are hung sky high and therefore guaranteed to elevate your visibility from the show floor to drive traffic to your booth.

Fabric structures will also:

  • Save you TONS on Shipping – because they consist of lightweight aluminum structures and printed fabric which dismantle and pack compactly. 
  • Evolve based on your display needs – fabric structures can also accommodate layered graphic signage for dramatic effect or target messages to specific audiences.
  • Let you outshine your competition –lighting draws visitors like moths to a flame so add backlighting to your fabric structure.
  • Are rentable – so try before you buy, request a quote here.

The Bad and The Ugly on Rigging
Suspended structures exceeding 20lbs require a chain motor truss for installation.  So rigging your fabric structure can be expensive depending on its overall weight, number of pick points and complexity.

  • Most rigging services require submission of a diagram 21 days prior to the show set up so that the designated show engineer can approve your specs and requirements. Onsite rigging is typically at least 30% more than the early bird rate.
  • Fabric structures are usually allowed only with peninsula and island booth spaces so check the rules and regulations in your show services manual for details.

Rigging sound like a headache to you? Check out some of our Stand Apart Fabric solutions that elimate the need for rigging
 
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3,2,1 BLAST OFF! Nomadic Launches Zurich's Trade Show Program To Show Smart Success and BEYOND!!!

by Kat Shea 24. May 2011 18:22


Zurich Financial Services Group provides general and life insurance products to individuals and businesses in 170 countries around the world.  The insurance giant is also a major sponsor of the annual Openwork Conference for the UK's network of over 2,000 mortgage and financial advisers.  

Wanting to launch their presence at the 2011 event, they came to Nomadic Display seeking a unique selling environment. Zurich had a clear vision for using an outer space theme to promote HelpPoint: the collection of services that support their global network of customers. 

Early on the Nomadic Team determined that a rental display would be the best fit for their program needs.  The Nomadic design team created a brilliant DesignLine® hybrid display complete with vibrant galactic graphics.  Adhering to standard height restrictions, the Nomadic Design team placed Zurich's logo on dimensional signage of a planet suspended above the trade show display.


Luminous backlighting heightened visitors overall "cosmic" experience and a console at the center was dedicated to uploading daily looping footage from the show floor to their multipanel LCD screens.  The open space design combined with state-of-the-art technologies drew visitors into a highly immersive environment. One side of the trade show booth was devoted to interactive stations for visitors to play space invaders and submit competition entries while the opposite side featured 9 monitors that displayed daily show footage.

Zurich was delighted with their success at the Openwork conference and the ability for the trade show display to be reconfigured for use at a variety of events.

Download our Show Smart Brochure to see how we can skyrocket your brand in Stand Apart style

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