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How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40

Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why LightWall backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now.



With the recent introduction of new LightWall backlit tension fabric displays, Nomadic has created a series of portable display solutions that are both easy on your wallet and easy to use.

This 20’ LightWall backlit display packs into just one RollOne Case, with a counter conversion, that ships UPS and FedEx!


Backlighting is Brilliant
Backlighting is the hottest trend in exhibit design. LightWall backlit trade show booths enchant, engage and energize audiences because they stand out in a crowded hall. Seamless edge-to-edge imagery lit by true white LEDs boosts overall graphic impact. These tradeshow displays can be backlit on both sides by simply connecting two frames back-to-back.

Assembly is Tool Free
It’s so easy, anyone can set up a LightWall backlit trade show booth:

  • Lights are pre-installed in the frame channel for protection during transit and speed set-up.
  • Frame sections glide together and tighten with thumb screws.
  • The SEG (silicone edge gasket) fabric graphic panel is pressed into the channel of the frame perimeter.
  • The liner attaches to the backside with Velcro™
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Saves Money by Reducing Costs
LightWall backlit tradeshow displays help reduce your trade show marketing expenses 5 ways.

  • Nomadic’s custom tailored fabric graphics cost less than photomurals.
  • Fabric graphics are more durable and machine washable to last longer.
  • LED lights use less energy and last up to 10,000 hours.
  • LightWall backlit display ship in just one RollCase Case that converts into a counter.
  • Our RollOne Case ships UPS and FedEx.

Quality Guaranteed After-the-Sale
While many exhibitors are satisfied with the service they receive before and during the sale, yet Nomadic ensures customer needs will be met after-the-sale. Light module replacements easily snap into place if damaged in the field. Every LightWall backlit tension fabric display is backed by the industry’s best lifetime warranty.

Share the news that will Brighten your event marketing program:

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is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

FabLiteā„¢ Tension Fabric Displays Make a BIG Graphic Impact

by Gwen Parsons 11. September 2014 07:29

Nomadic Display’s newest, most affordable tension fabric display - FabLite™ — is available for table top display, and in 10- and 20-foot backwall sizes. “It’s a great option for hotel shows, conferences, and community affairs events," said company President and CEO, Pat Goeke.



Vivid Graphics
Each fabric graphic is custom-tailored to fit. The printed front side is sewn together with a black liner for opacity. Nomadic’s dye sublimation-printed fabric graphics are wrinkle-resistant, durable, and completely washable.

Compact & Lightweight
Each 10-foot FabLite portable display packs to ship in its own duffel bag, and weighs just 28 pounds complete.

For a large-and-in-charge display that really stands out, connect two 10-foot FabLite tension fabric displays, and presto, you’re ready to show! The 20-foot portable display packs neatly in a single RollOne case with a set of lights and a premium counter conversion kit.





Easy to Set Up
FabLite assembles in minutes. Tube frame sections are bungeed together to quickly connect. Simply pull the graphic “pillowcase” down over the frame, and zip it closed.

Lifetime Warranty
FabLite aluminum frames are covered for a lifetime of ownership. Should any aluminum structure fail to function due to defective materials or workmanship, Nomadic Display will repair or replace it free-of-charge, for life.

Learn more about Nomadic Display solutions for your trade show booth design needs.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Portable Exhibits are Magnets for New Customers

by Gwen Parsons 24. July 2014 14:41

Attract new sales opportunities. It’s a simple, yet challenging business objective. Every business needs customers to thrive, but the challenge is in choosing the most effective and cost efficient methods to reach prospects. Portable exhibits can help you meet your business goals because they outshine many other forms of marketing communication.


Delivering the right message to the right audience is key. Promote your company and its products in a way that won’t be missed by your audience. A portable display cannot be postponed, deleted, or tossed in the trash. Like a billboard, people will come face-to-face with your life sized message, wherever you set it up. Portable displays are a great solution for sales and marketing personnel to take anywhere on the road. High quality graphics deliver a professional impression and ensure that your brand is consistently expressed across all markets. Graphic flexibility enables you to change out messages to target different audiences. Portable displays are designed for frequent travel and re-use. Be sure to see a demonstration of how your display sets-up.


Portable exhibits come in a variety of sizes, shapes and styles. Affordably priced, they also save you money on storage and transportation as well as drayage and labor when used in an
exhibition hall.


Additional benefits of portable displays include:

  • Fit into one or two lightweight cases; usually with built-in wheels
  • Compact to transport by car, check as luggage or ship via UPS or FedEx
  • Easy for one person to set-up; many exhibition halls allow exhibitors to assemble their own portable display in a 10x10 space.
  • Cases may convert into an economical counter with a solid work surface

Not all portable exhibits are created equal. To make the best choice for your company, be sure to ask your exhibit provider:

  • What options are available to update or expand the display in future?
  • Who can a member of your team to speak to if they have questions during set-up which is usually on evenings and weekends?
  • Where are repairs handled if the display structure sustains damage?
  • How much does an average repair cost?
  • What does the warranty cover?


Nomadic Display offers a full line of portable displays for sales meetings, trade shows, community events, recruiting fairs, lobbies and more. Browse our searchable database of portable and modular pop ups, tension fabric and customized display solutions.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Trade Shows

Why Fans are Flocking to Tension Fabric

by Gwen Parsons 19. June 2013 16:56

Whether it’s an event or trade show, graphics digitally printed on tension fabric can be seen on everything from hanging signs to counters.  Rapid growth in the popularity of tension fabric displays in recent years is likely due to key advantages like these:

  • Fabric graphics deliver high quality, continuous tone images in a vivid range of colors.
  • Fabric graphics are less expensive than rollable magnetic graphics.
  • Fabric graphics are more durable and easy to maintain. They don't ding or dent. They are fade resistant and also machine washable.
  • Fabric graphics are lighter in weight and ship compactly which helps reduce storage, transportation and handling (aka drayage) costs.

For a purely graphic backwall, nothing beats combining fabric with a pop-up for the ultimate in portability and speed. Our popular FabriMural™ display offers lightning fast set-up because the tailor-made fabric graphic travels pre-installed on our Instand® frame. Just pop it up and its ready to show. The all-in-one convenience of our RollOne case allows you to ship FabriMural™ with a counter conversion kit featuring matching graphics. For a limited time you can have a fabulous FabriMural™ display for less with our current promotion. Download a discount coupon here.



Silicone edge graphics (SEG) enable fabric to be pressed into the built-in track of aluminum extrusions.  The result is a crisp edge-to-edge finish. Accessories may be added to fulfill both aesthetic and functional needs. Options such as fabric canopies in a variety of shapes and signage provide dimensionality and real estate for brand messaging. iPad mounts, flat screen monitors and product pedestals serve the functional requirements of a presentation.



Although fabric displays with SEG tend to be more elaborate they can still ship in a wheeled case and be simple to assemble. Our HangTen and Inspire fabric displays also include a folding step stool for those hard to reach places.  See for yourself how easy it is to set-up fabric displays with SEG by watching our installation videos.

Whether you choose the speed and simplicity of a pop-up or the upscale aesthetic of an extrusion based display solution, brilliant tension fabric will make you a fan too.

 

Exhibit Design is a Journey to Your Destination

by Gwen Parsons 8. November 2012 23:26

Social & Scientific Systems, Inc. (SSS), a longtime client of Nomadic Display Capitol, was asked to develop a 5,000-square-foot space for the Latino Caribbean Diaspora Collaborative (LCDC) in the Global Village of the 2012 International AIDS Conference, which was held in July in Washington, DC. We interviewed Beverly Valdez, Creative Director at SSS, about this remarkable space and the inspiration behind the design.

Gwen: Beverly, what were the goals and requirements for this massive exhibit?

Beverly: The LCDC members wanted to showcase the diverse HIV/AIDS community programs from five geographic regions—the Caribbean, Central America, Mexico, South America, and the United States. They wanted to establish a communal environment for attendees that would offer networking opportunities and cultivate regional cooperation. Panel discussions, speaker presentations, and special performances would take place in the space. The exhibit also would need to support videos and interactive displays.

Gwen: How were you able to blend the diverse stakeholders and activities into a unified setting?

Beverly: The LCDC proposed the theme Bridges Between Neighbors, because it suggested connection, interaction, harmony, unity, and solidarity. Then, early in the planning process, SSS surveyed members of the LCDC to solicit their vision. The design team conceived a visually stimulating space to encourage participation and interaction among diverse groups.

The design concept called for the overall space to be viewed as a community with a central plaza, reminiscent of a town center, surrounded by exhibits that functioned as “neighborhoods” for the regions, which were connected by bridges. The plaza would serve as the epicenter of the installation for sharing educational, social, cultural, and scientific events. The uncluttered atmosphere would be welcoming to visitors, offering informal seating areas such as park benches and colorful groupings of tables and chairs to foster networking.

Then, we worked with Nomadic’s design team to finalize the layout and individual exhibits for the regions to display information about their HIV/AIDS programs.

Gwen: The graphics for the exhibit are so exciting—the imagery, the vivid color palette. Tell us about the design process used by you and your team.

Beverly: The design team created a core graphic concept that would tie the neighborhoods together, yet allow individuality for each of the five geographic regions.

The arc of a bridge, symbolizing connectivity, was blended with images drawn from each region’s natural environment, architecture, people, symbols, icons, costumes, festivals, food, and textiles.

Next, we drew up a vibrant color palette representative of the rich cultures and flavors of the LCDC. Each region was assigned a dominant color scheme.

  • Hot pink embodied the bright spirit of Mexico.
  • Yellow-orange reflected the warmth and traditions characteristic of Central America.
  • Green echoed the environment of South America.
  • Turquoise blues evoked the islands of the Caribbean.
  • Red symbolized the passions and energy of U.S. Hispanic communities.

Gwen: The International AIDS Conference drew 24,000 attendees from more than 180 countries, and more than 8,000 participants visited the LCDC’s exhibit. Congratulations!

 

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