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Pop Up and Modular Display Design is the Rx for Quiron Hospital Group

by Gwen Parsons 8. April 2015 07:46



Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team.

Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was to promote the company’s mission and locations.

Quirón had a preference for tension fabric structures for two reasons. First they liked the design appeal of fabric graphics. Second, they anticipated exhibiting in more shows and wanted an exhibit design that would be lightweight and compact to transport. Functionally, Quirón wanted the design to include areas for casual conversations and semi-private meetings with small groups. To obtain your own design and quotation simply submit an online request here.

Nomadic Display ESPAÑA proposed a trade show booth design that offered brand visibility and an open floor plan. The exhibit design was inviting to visitors and would differentiate Quirón from other exhibitors on the show floor.

A tension fabric sign hung above the space to draw attention to the brand. Signage stands were placed at entry points on opposite corners of the space – one a tall banner, the other a flat screen monitor displaying digital media.



A meeting room for small groups was located at the center of the space and featured a backlit wall. Instand® pop-up displays with graphics promoting Quirón’s services were placed on two sides.



Lounge-like conversation areas positioned on the remaining corners were framed by half height, semi-circular acrylic walls.



The entire display packed into eight wheeled cases. Quirón took their new trade show display to one of the world’s top five travel and tourism events in Moscow last month.

“We had a very good experience working with Nomadic previously so we asked them to build our stand.” said Silvia Asensio González of Quirón’s Departamento Corporativo de Marketing y Relaciones con Pacientes. “We liked the design very much. All of our marketing objectives and requirements were met. ” For more trade show booth ideas, visit our display design gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Nomadic Display Exhibits at EuroShop 2014

by Gwen Parsons 27. March 2014 21:14

EuroShop is the world’s largest retail trade fair and it is held every three years in Dusseldorf.  This year the show drew over 100,000 visitors from more than 100 countries. Attendees representing companies from new start-ups to global brands were there to view design trends and new solutions from shop fitting and visual merchandising to exhibitions.  Nomadic Display was one of more than 2,000 exhibitors this year. It was our tenth time as an exhibitor at EuroShop.



Best known as the company that invented the pop-up display, we created a trade show booth design to demonstrate to potential buyers how a popular modular display is suited to retail and trade show applications.

Compact and lightweight Nomadic portable displays are the easy way to deliver your message anywhere. From counters, kiosks, and banner stands to pop-ups our best selling trade show displays get attention as stand alone units or combined to form larger selling environments. 

Many thanks to everyone who visited our stand.  If you were unable to be there, you can view this short video:

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

ThinkGeek Excels Expanding Exhibit Design with Exhibit Rentals

by Gwen Parsons 31. December 2013 18:07

Internet retailing giants, like ThinkGeek, believe that face-to-face events are extremely valuable to their business development and brand building strategy. ThinkGeek sells licensed products including toys, electronic gadgets and apparel through their e-commerce site which generates over $100M annually. ThinkGeek believes in being face-to-face with their fan base which includes over 750,000 Twitter followers and 500,000 Facebook fans. Each year they sell merchandise in their trade show booth at events like PAX and ComiCon as well as the NY Toy Fair. 

ThinkGeek chose Nomadic to design a portable modular display solution for their 400 sq ft exhibit space. They wanted the display to be easy for them to set up themselves. Customers stand in line for an average of 45 minutes so they needed plenty of product shelving and lockable storage space for their highly demanded merchandise.

trade show display

Nomadic created a DesignLine hybrid display that combines the portability of Instand® pop-ups with the lightweight modularity of aluminum extrusion and fabric printed graphics. Instand pop ups are outfitted with acrylic shelves for merchandise display and connected to walk-in, lockable storage and a front railing for customer interaction and transactions.

This year ThinkGeek decided to take advantage of a new opportunity by exhibiting at a video game conference, MineCon. ThinkGeek decided to host a contest for new product ideas so they expanded their exhibit space by 200 sq ft to a total of 600 sq ft.

As an economical way to accommodate the one time expansion, Nomadic suggested exhibit rental properties. These included a hanging sign suspended overhead, traffic controlling entryways and a large, semi-circular reception counter.

trade show floor plan

After visitors purchased merchandise they were invited to enter the contest being held on the opposite side of the display. ThinkGeek distributed contest entry forms for contestants to sketch out and submit their new product concepts.

Exhibit Design

Demand for ThinkGeek’s gizmos and gadgets was so great, they couldn’t keep up with the demand. ThinkGeek measured the return on their investment using metrics including units sold, press interactions, product ideas generated as well as additions to their contact database and social media channels.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

What Your Exhibit Designer Needs From You

by Gwen Parsons 10. July 2013 00:12

Exhibitors often ask what information is needed to start a new trade show booth design. Ideally you want a well thought out trade show display solution that will help you achieve your marketing objectives. Better quality input from you will produce better quality output from your exhibit designer.  So take the time to gather the right input.

1. Exhibiting calendar

Once you have selected your trade shows, create a list of each of the events you plan to attend and their space sizes. Based on the number of events and their space sizes, it may be worth considering a modular display that can scale to fit different change and adapt to each event and trim provide you with costs savings that may be applied across your trade show marketing program. If you have  a one off situation, it may be advisable to use a trade show display rental.

2. Concise design brief

Your brief should describe your marketing goals, how you plan to engage your visitors, explain your products/services that will be featured and demonstrated. Try to express the look and feel you want your brand to portray to potential clients.  Describe your plans for visitor interaction – touch screen programs, product sampling, small group meetings, live presentations, etc.  While you may not have every detail pinned down, document what is firm in your mind.

A brief is not only helpful to your designer, it can also help you evaluate the display design concepts they present. Download our Exhibit Design Strategies which contains a tutorial to help you write a brief.

3. Realistic budget

Be open about discussing your budget and any cost cutting strategies you want to pursue.  Designers do their best to create a design solution to fit your budget.  Prepare for the discussion by researching the size and type of display designs that fit the design brief you created.

4. Design tools

Design time is better spent designing than searching for materials.  Your designer will need to understand the corporate image guidelines for your brand, and have access to the logos, artwork, photos and/or graphic images you want used in your exhibit design.  You will need high quality images since they will be printed in large format. If you decide to have graphics designed by an agency, you will need to provide them with graphic file preparation instructions like the ones in our GraphicSource Guide.

5. Adequate time

Plan to provide a brief to your exhibit designer at least three to six months prior to your event.  You will receive a better thought out exhibit design with less stress for all involved.  Keep in mind the time required for decision-making by members of your organization.  Artwork proofing and exhibit build production times will vary depending on the size of your project.

 

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