Log in

South Walton Promotes Tourism through Event Marketing

by Gwen Parsons 21. November 2013 17:55

With 26 miles of sugar white beaches and turquoise water, South Walton is a “Perfect Escape”. Add sport fishing, world-class golf and tennis facilities, outdoor eco-adventures, a shopper's paradise, a thriving arts community, as well as fun festivals and you understand why it has been rated as a top destination by travel sources like Frommers. South Walton is a brand that represents 16 seaside neighborhoods on Northwest Florida’s Gulf Coast.  

South Walton enjoys a thriving tourism economy thanks to their high repeat visitation rate.  Once a visitor experiences South Walton, they become loyal to the destination. So South Walton decided to focus on attracting first time visitors by targeting social media influencers.  The BlogHer community reaches an audience of 92 million across premium blogs, web sites, Pinterest, Facebook and Twitter. Hundreds of writers attend the BlogHer marketing conference annually.

They recognized an opportunity to deepen and extend the reach of the Visit South Walton brand through event marketing as a sponsor. South Walton planned a White Beach Party where attendees could be transported to their destination through a simulated environment designed to replicate the sights, sounds, and smells of the beach. While South Walton had used small trade show display properties previously, this big idea called for their first custom designed trade show exhibit. 

An impressive and immersive trade show exhibit design would influence the audience to share their experience with their followers.  Following a thorough exploration of potential partners, South Walton’s agency, Zehnder, brought Synergy Design Group in to bring the big idea to life. Synergy worked with Nomadic Display to transform the idea into reality.

event marketing

Together the design teams created a 10’x10’ exhibit wrapped inside and out with panoramic photography showing off the white sand beach and turquoise ocean associated with the Visit South Walton brand. 

marketing events

Guests were welcomed to the White Beach Party with festive cocktails and canapes, while they experienced South Walton’s beaches through an exhibit environment featuring beach video, the sounds of softly breaking waves and air infused with the scent of coconut.

South Walton measured the success of their program through social media impressions and sentiment surrounding the event.  South Walton generated 3.2 million Twitter impressions in just 9 days. The South Walton White Beach Party was the most talked about party of BlogHer 13 capturing 23% of the mentions. In addition, Visit South Walton produced over 400 mentions in social media - taking second for most mentioned at BlogHer 13 and received the most positive sentiment of all sponsors.

Following BlogHer, South Walton took their travelling beach exhibit to White Linen Night in New Orleans and the Decatur Book Festival in Atlanta.  More marketing events are currently being planned for Chicago and Dallas in 2014.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.


Tags: , ,

Event Marketing

Nomadic Instand® Pops Up in all the Right Places

by Gwen Parsons 31. October 2013 00:41

As a leader in independent mobile advertising, Millennial Media exhibits at several trade shows annually. To showcase their leadership position, Millennial took their Nomadic Instand® to the Hyatt Regency where they were the gold event sponsor of the fifth annual Baltimore AdWeek Marketing Conference.  I had the good fortune to meet Suzanne Shaw, Director of Marketing and Business Development, welcoming the advertising community at the entrance to the two-day marketing event which is produced by the American Advertising Federation.

pop up display

If you like desserts (an honestly who doesn’t?), then maybe you saw Nomadic at the NY Business Expo  at the Javits Center.  It’s a one day business marketing event for small and mid-sized companies. The U.S. Favorite Dessert Challenge was there to raise funds for nonprofit organizations. Visitors purchased tickets to taste desserts in five different categories including cold, sweet, savory, chocolate and specialty. Ticket sale proceeds went to benefit Pegasus Therapeutic Riding.  They provide horseback riding for more than 300 students from people with special needs, disadvantaged youth, and abuse survivors to military veterans.

As a sponsor of the NYC Dessert Challenge, Nomadic provided this FabriMural backwall display and Doug Turpin, Executive Director, served as a judge.  “This was a great opportunity for us to participate and support our clients who were exhibiting at the NY Business Expo too”, said Doug Turpin.

fabric displays

It’s a tough job to taste 14 desserts and vote for a favorite in each category.  Judges then voted to select one final winner as the Favorite Dessert of NYC.  Somebody has to do it and lucky for us Doug was up to the task.

corporate events

And the winner is!.....Lloyd’s Carrot Cake of the Bronx, NY.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.