logo
 


Log in

How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40

Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why LightWall backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now.



With the recent introduction of new LightWall backlit tension fabric displays, Nomadic has created a series of portable display solutions that are both easy on your wallet and easy to use.

This 20’ LightWall backlit display packs into just one RollOne Case, with a counter conversion, that ships UPS and FedEx!


Backlighting is Brilliant
Backlighting is the hottest trend in exhibit design. LightWall backlit trade show booths enchant, engage and energize audiences because they stand out in a crowded hall. Seamless edge-to-edge imagery lit by true white LEDs boosts overall graphic impact. These tradeshow displays can be backlit on both sides by simply connecting two frames back-to-back.

Assembly is Tool Free
It’s so easy, anyone can set up a LightWall backlit trade show booth:

  • Lights are pre-installed in the frame channel for protection during transit and speed set-up.
  • Frame sections glide together and tighten with thumb screws.
  • The SEG (silicone edge gasket) fabric graphic panel is pressed into the channel of the frame perimeter.
  • The liner attaches to the backside with Velcro™
  Ted-345(1)

Saves Money by Reducing Costs
LightWall backlit tradeshow displays help reduce your trade show marketing expenses 5 ways.

  • Nomadic’s custom tailored fabric graphics cost less than photomurals.
  • Fabric graphics are more durable and machine washable to last longer.
  • LED lights use less energy and last up to 10,000 hours.
  • LightWall backlit display ship in just one RollCase Case that converts into a counter.
  • Our RollOne Case ships UPS and FedEx.

Quality Guaranteed After-the-Sale
While many exhibitors are satisfied with the service they receive before and during the sale, yet Nomadic ensures customer needs will be met after-the-sale. Light module replacements easily snap into place if damaged in the field. Every LightWall backlit tension fabric display is backed by the industry’s best lifetime warranty.

Share the news that will Brighten your event marketing program:

Ted-345(1)

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Nomadic Instand® Pops Up in all the Right Places

by Gwen Parsons 31. October 2013 00:41

As a leader in independent mobile advertising, Millennial Media exhibits at several trade shows annually. To showcase their leadership position, Millennial took their Nomadic Instand® to the Hyatt Regency where they were the gold event sponsor of the fifth annual Baltimore AdWeek Marketing Conference.  I had the good fortune to meet Suzanne Shaw, Director of Marketing and Business Development, welcoming the advertising community at the entrance to the two-day marketing event which is produced by the American Advertising Federation.

pop up display

If you like desserts (an honestly who doesn’t?), then maybe you saw Nomadic at the NY Business Expo  at the Javits Center.  It’s a one day business marketing event for small and mid-sized companies. The U.S. Favorite Dessert Challenge was there to raise funds for nonprofit organizations. Visitors purchased tickets to taste desserts in five different categories including cold, sweet, savory, chocolate and specialty. Ticket sale proceeds went to benefit Pegasus Therapeutic Riding.  They provide horseback riding for more than 300 students from people with special needs, disadvantaged youth, and abuse survivors to military veterans.

As a sponsor of the NYC Dessert Challenge, Nomadic provided this FabriMural backwall display and Doug Turpin, Executive Director, served as a judge.  “This was a great opportunity for us to participate and support our clients who were exhibiting at the NY Business Expo too”, said Doug Turpin.

fabric displays

It’s a tough job to taste 14 desserts and vote for a favorite in each category.  Judges then voted to select one final winner as the Favorite Dessert of NYC.  Somebody has to do it and lucky for us Doug was up to the task.

corporate events

And the winner is!.....Lloyd’s Carrot Cake of the Bronx, NY.


is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

How Will the Fiscal Cliff Affect Your Trade Show Budget This Year?

by Gwen Parsons 10. January 2013 03:15

Although a last-minute deal was reached to avoid the Fiscal Cliff, many of the details remain to be seen, particularly at the level of individuals and privately-owned businesses. With some major decisions still to be made by policymakers in the spring, many question marks remain and the future is anything but certain.

In short, this means that when it comes to budgets, marketers will continue to be challenged to invest wisely. Exhibitions will continue to compete with other marketing channels for funding so every aspect of your program needs to be well-planned and thought out. To protect your brand and assure maximum impact with your target audience at exhibitions, it’s essential not to skimp on your trade show display. However, you do want to get the best value for your money, and trim expenses where you can.

The square foot cost of trade show space continues to increase year over year. Unfortunately you can’t avoid or negotiate booth space rates so cuts have to be made in other areas of the budget. Marketers are tightening up spending in areas like storage, freight, drayage or handling, and labor. You can still squeeze the most out of your display budget and have an impressive and effective trade show display.

 

 

Nomadic is here to help because with a series of new cost-conscious display solutions that we recently released to better serve your budget requirements. In fact, to help you get the most bang for your display buck, we’re kicking off the New Year with special offers on seven different Instand® pop-up displays. These offers are available for a limited time and represent a significant savings, which can really help save you time and money. Have a look at the details of these offers and choose the one that works best for your needs. Plus our “No Questions Asked” Lifetime Warranty provides you with complete peace of mind because you’ll receive repairs or replacements FREE even when the damage is your fault.

Our product lines integrate with one another enabling you to purchase or rent add ons that alleviate the need to continually replace your display. In addition, many of our products are designed to scale – - to expand or contract based on your space size requirements. Maximize your budget by investing in one solution that serves more of your marketing needs.

 

*.*