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3 SpOOktacular Event Giveaways That You'll Want to Include in Next Year's Budget

by Nomadic Display 28. October 2010 19:50

 
See how Nomadic can make your next Event SPOOKtacular
                    SpOOktacular Event Giveaways
Halloween is right around the corner and I got to thinking about how much Halloween trick or treating resembles trade show attendance. Trick or treaters (your audience) scour the neighborhood (the show floor) looking for tricks (products and services) and receiving treats (event giveaways). Some houses (booths) are more popular than others in the neighborhood because they deliver the goods.  So if you want to be among the popular exhibitors, here are the premium giveaways that will have trades show attendees SCREAMING for more.

Drink and be Merry
Ceramic Mug:

For them Be best in show by downloading our free white paper
Ceramic mugs are a favorite among B2B audiences. Whether you are an avid coffee drinker or prefer the sophisticated undertones of tea, a mug is the perfect platform to get your necessary caffeine fix.  
For You 
Ceramic mugs are a great promotional vehicle for your company.  They are useful, coveted and commented on before/during/after meetings by professional’s companywide. Mugs provide a daily reminder of your brand and heighten your campaign visibility.  For a ceramic mug to be truly portable and widely used make sure the handle is large enough to accommodate at least three fingers of a man's hand.

Learn how Nomadic can take your event to the next level Get Carried Away
Tote Bag: 

For them
Promotional totes continue to be a hit for trade show attendees because for their usefulness in storing: reading material, lunch, groceries, gym clothes,diapers...etc.
For You
A tote bag offers you more visual real estate to communicate your brand (through your logo and imagery relevant to your target audience).  Available in hundreds of styles and colors, they are lightweight to ship and are compact enough to store in your booth since most fold flat.  Unless you are targetting a particular gender, select a design that appeals to both men and women. Consider cloth totes made from recycled fibers to promote your organization as one that is environmentally responsible and prides itself on employing sustainable strategies.

Go for a Drive

USB Drive:

For them Learn how to be an expert exhibitor by downloading our free whitepapers
USB drives save users time and computer space by allowing them to store critical documents in a portable unit, whether they use the hotel business center or their company lap top.
For You
While pricier than the previous two items, usb drives are highly valued and promote business productivity.  USB drives are like business cards, you can never have too many of them.  They can carry your company logo, website url and/or telephone number.  In addition you can provide your company's collateral in pdf form on the drive for attendees to download after the show - Voila you've just eliminated the need to send post show fulfillment!

Stay tuned next Tuesday for how to drill down your social media platforms

How To Make Your Event INvites stand OUT

by Nomadic Display 21. October 2010 19:47

 

Download our capabilities brochure to see how we can take your face to face marketing to the next level
Maximize your trade show investment by increasing traffic to your booth at each event. Your pre-show e-vite can have a significant impact on the success of your event.  Below are some tips that will get your invites opened and send people flocking to your booth


THE FROM LINE
Your customer’s inbox is filled to the brim with generic corporate communications.  In fact, 80% of viewers delete their email communications after reading the FROM line paired with the subject line.  The FROM line is the single most important element in building trust with your recipient.  Many times, the FROM line is overlooked in a last minute frenzy to get the event invite out of the door and in the queue.

1)Personalize it  Ensure your e-vite gets noticed by including your sales person’s name with your company name in the FROM line. This builds a relationship with your customer while also reinforcing your brand. 


THE SUBJECT LINE
Your subject line is verbal bait to lure your customers into opening your communications.

1)
Personalize it 
Everyone likes to hear and see their own name. So include the recipient’s name in your subject line to get your message noticed.
Stop by one of our Showrooms near you to see the latest and greatest in exhibit design
2)Be authentic Clearly state the intention of your message with a sense of urgency.  Do not mislead your viewer into opening your email or you could severely damage the integrity of your brand and corporate communications.

3)
Keep it short
  The ideal subject line is about 6 words in length.  Make sure that the most important  content in your message is in the first 15 characters. Open rates steadily decline if the subject line exceeds 6 words or 30 characters.  Any subject over 50 characters will get cut off in your prospects viewing panel so leave the least relevant for last.

4)
Test what’s best
  Split your list into two groups – A and B.  Send each group a different subject line. Then compare the open rate for each group to determine which subject line gets opened more often.  Use the higher performing subject line in your next e-vite.
THE REPLY

Your reply reinforces trust.

1)
Include a signature The sales person’s name at the bottom of the email fosters familiarity and more  connected communication. 

2)Make sure they match
  Your “from” and “reply to” addresses should be the same, even if the “reply to”    emails are going to a generic inbox. A different “reply to” address will often generate suspicion in the     recipient.  If they feel misled, they will be less likely to respond and may even opt out of receiving any  further communications. 


Example:

From line: John Smith, Nomadic Display
Reply to: Jsmith@nomadicdisplay.com instead of events@nomadicdisplay.com


DON’T FORGET

1)Alert sales
Make sure to inform your sales team members that their name is being included in e-vite    before it is sent out

2)
Designate responsibility  Assign a person in Marketing or Sales to monitor the the “reply to address”    mailbox so that all responses are distributed in a timely manner

Check back next Tuesday to see how you can use Facebook to lure key buyers into your booth

Does Your Tradeshow Display Smell Like Last Years Budget?

by Nomadic Display 15. October 2010 20:39


While marketing budgets are improving, companies continue to seek choices for how best to invest their program funding. Nomadic offers custom displays that may be purchased or, when appropriate, rented which provides you with the flexibility to determine how we can best meet your needs.  Below is an example of the same exhibit design offered for both purchase or rental.

Purchase Option: ID30088N


  Design_Option
Design Features

  • Tension Fabric Structures/Graphics
  • Overhead Messaging
  • Walk-In Storage
  • Semi-Private Meeting Area
  • A/V Workstations
  • Free-Standing Counter
  • Reconfiguration Options

   
Rental Option: 5025

Rental_Option
Design Features

  • Tension Fabric Structures/Graphics
  • Overhead Messaging
  • Locking Storage
  • Semi-private Meeting Area
  • A/V Monitors (2 46" LCD/ 1 32" LCD)
  • Free-Standing Counter
  • Furniture (1 Table, 7 Stools)
  • Flooring - Carpet


Ask your local Nomadic Dealer about our latest purchase design ID30088N and interpretive rental design 5025 today.


Top Industry Influentials Weigh in on Lead Management

by Nomadic Display 12. October 2010 22:15

    See how we can take your event marketing to the next level!
After last Tuesdays blog write up in lead management I scowered the Trade Show Exhibitors Association (TSEA) discussion forum on LinkedIN for exclusive insider feedback.  See below what some industry veterans are saying about lead management:


“It's hard to explain to the executives sometimes that the qualitative is as important as metrics.  I currently use a simple spreadsheet to report quantitative and qualitative results which works"okay" but, I admit that I would love to improve upon this.”

 –  Holly Randall, Marketing Manager, Trade Relations


“This has ALWAYS been a challenge, and not just being able to calculate ROI. Convincing management to spend an extra $10 or $20 to qualify a sales lead that costs $150+ to get is a challenge in and of itself.  Definitely a huge gap between marketing's efforts to generate leads and sale's perception of the lack of quality and hence, lack of follow-up...”

 – Bill Wilde, Principal, Marketing and Advertising Let us know how your company Leads the way in Lead management


“If you don't build a collaborative relationship between sales and marketing and establish alignment of business unit objectives, trying to determine ROI or ROO is fruitless. The bigger issue is the ability to align the different business groups to build consensus on a process that will deliver metrics that mean something to the company”

- Steve McWilliams, VP of Sales and Marketing, Information Technology and Services Industry 


”The best is at the very earliest stages to discuss with those who are doing the event why they are investing in it and what they hope to get out of it. Before you leave the room have those metrics agreed upon and in the post event analysis present them as well as any other metrics you feel are relative.”

- Harris Schanhaut, Senior Events Leader, Marketing and Advertising

Download our free capabilities brochure to see how we can maximize your event ROI

Celebrate with us, Nomadic turns..

by Nomadic Display 8. October 2010 20:08

 
  See how we can make you STAND OUT at your next event
                          NOMADIC DISPLAY TURNS 35!
Today Nomadic celebrates 35 years of being a market leader in high-quality custom modular and portable display solutions, graphics and rentals for trade shows events and mobile presentations. To usher in the fall season and celebrate our 35th birthday we thought we’d let you in on our exclusive family recipe, Janet’s Yummy Pumpkin Cake. 

You can enjoy this delightful pastry with your friends and family during Sunday Night Football or pair it with your morning cup of coffee. 
Follow the simple steps below and you will be sinking your teeth into moist pumpkin cake that has undertones of nutmeg and cinnamon satisfying even the most sophisticated palate! 

Visit our website to see why Nomadic is the leader in custom displays
                                            Janet's Yummy Pumpkin Cake


Ingredients
1box of Duncan Hines Yellow Cake Mix                          
¼ Cup of Water  
4 eggs
½ Cup of vegetable oil                                                                                   
1 Can of Libby's pumpkin puree (16oz)   
1 ½ tsp of Cinnamon
¾ Cup of Sugar  
½ tsp of Nutmeg                                              

Enjoy Janet's Yummy Pumpkin CakeDirections
Combine
all of the ingredients in a large mixing bowl and stir 2 – 3 minutes. 

Pour batter in a greased tube pan
Bake at 350 degrees for one hour
Let cool for 10-15 minutes before you spread icing (optional)
Recommended: If you are a sweet tooth like me, you might want to spread cream cheese frosting on top of the Pumpkin cake once it has fully cooled.

Nomadic Stars in Tools of the TRADEshow

by Nomadic Display 7. October 2010 19:08
   See how we can accelerate your event performance
As a forerunner in the exhibit industry, we pride ourselves on our longstanding history of customer satisfaction. Our innovative exhibit design solutions, exceptional customer service and high quality custom modular and custom portable displays, earned us a top spot in Conventions.net October e-newsletter, Tools of the TRADEshow.


Conventions.net is the world's leading online resource for Trade Shows, Conventions, Corporate Events, Conferences, and Meetings.  Tools of the TRADEshow was sent to over 70,000 industry insiders like your self! Being featured as top supplier for our one-of a-kind trade show displays touches on our dedication to our clients and our ongoing unique product offerings. 

Read the Conventions.net newsletter to get the full story on how we revolutionized the display industry.
From vibrant graphics, to custom modular displays, see how we can take your tradeshow performance to the next level, download our free Capabilities brochure

3 Tips to Improving Lead Management at Your Next Show

by Nomadic Display 5. October 2010 20:48
 
 
Visit Nomadic to see how we can improve your event performance
Are You LEADing the Way in Lead Management?

With the tradesho
w season in full swing, event marketers are having to wear more hats than ever; post show event analysis is one of the many duties that exhibitors are adding to their expanding event marketing agendas. Lead management is a driving factor in effectively evaluating your event performance. With 74% of exhibitors measuring their event performance on leads collected at events, it is imperative that you have an effective means of lead management before you kick off your next event.

Below are some ways that you can optimize your tradeshow lead management so that follow up is streamlined and intuitive. Adopting the below best practices will ensure when it comes time for reporting ROI to upper management, you have results  that support your continuing marketing efforts.

Visit our website to see how we can help with your next event

1) Be the LEADer
Lead retrieval systems will save you time and money from keypunching business card information later. Business cards, although portable and handy can
be easily misplaced so, if you find yourself with a hand full them, take a minute to staple the business cards to pre printed lead forms.

2) Learn to Score
Sales and Marketing too often play “hot potato” with lead management and follow up.  There is a consensus of frustration among marketers and sales teams alike regarding post show lead follow up.  Collaboratively developing a lead scoring system will alleviate the sometimes daunting task of lead follow up and will prioritize action items for the sales division.

3) Stick to your Guns
Whether it’s Sales or Marketing, determine who is responsible for post show follow up and what method of communications will be implemented (personal email – from sales, post show mailers, personal phone calls and/or automated emails from Marketing)


Additionally, the sooner you follow up on tradeshow leads the better; reaching out to leads directly after event tear down (before their inboxes fill up with automated email communications from competitors) shows that you’re dedicated and sensitive to your customer’s unique requirements. 

Learn how Nomadic can take your tradeshow event performance to the next level by downloading our free whitepapers

 


Nomadic a Top Pick in Exhibitor Magazines Green Gallery

by Nomadic Display 30. September 2010 00:51
See how Nomadic can help you go green
Adopting green practices not only boosts your companies brand among key constituents, but championing green initiatives would make you part of the growing pool of exhibitors that are now seeking to expand their green trade show display options.

At Nomadic Display, we pride ourselves on our Green philosophy and overall commitment to sustainability.  Nomadic’s environmentally friendly manufacturing practices and innovative exhibit design solutions are what puts us at the top of Exhibitor Magazine’s eco-friendly product list.  Below is a sampling of some of our daily best practices that make us an industry forerunner in reducing environmental impact:

Our Printing
We print graphics with non-toxic, water-soluble, 
ultra-violet inks, a paperless ink transfer system, and an infrared ink curing
system thatNomadic's Green Policy eliminates the release of volatile organic compounds. 

Our Custom Displays
The majority of our display solutions are sustainable and recyclable. Our
product lines are designed to integrate with one another so components
may be re-purposed into new display designs or serve multiple applications

Our Shipping
We use only SmartWay Transport Partners with exceptional fuel
efficiency/environmental performance scores. The Environmental Protection Agency established SmartWay to reduce fuel consumption and greenhouse gas emissions.

With 62% of exhibitors interested in Green exhibiting How is your company growing it’s green event marketing initiatives?

Graphic Production: The Good, The Bad and The Ugly

by Nomadic Display 23. September 2010 21:21
See how Nomadic can take your graphics to the next level

The graphic production arena can be a land mine of daunting terminology whether you are a trade show industry veteran or a novice. To help you avoid blunders before you embark on your next event, we will demystify some common graphic vocabulary from printed collateral to tradeshow booth graphics .

One of the first steps in pre event registration process is submitting your company profile (usually 500 words) along with your company logo.  An EPS is always preferred for the optimum resolution of your logo.

EPS (Encapsulated PostScript) – One of the most versatile file formats that can contain any combination of text and vector graphics.

EPS must knows:
Company logos and line art are commonly compressed to EPS’s in Adobe Illustrator because it allows for them to be: enlarged, reformatted and printed without jeopardizing the integrity of the image.
 
Submission of an EPS file, all though quite large in size, will allow tradeshow services to place your logo into print collateral (such as the tradeshow directory) while maintaining the complexity of your graphic throughout the printing process. 

It is important to note:  unless you have Adobe Illustrator on your desktop, you cannot preview an EPS file.  If you are working with a creative vendor and want to ensure that the file they have supplied you is correct, ask them to simply convert the EPS to a PDF and resend it.

DPI (Dots per Inch) – Another acronym that is frequently confused as a type of file extension (Jpeg,Gif,Tif, Pdf). DPI directly relates to the resolution of an image.  Similar to the EPS, DPI settings can directly affect your printed collateral as well as booth graphics.

Whether you are working with your in-house creative staff on trade show collateral or submitting graphics for your next tradeshow display , resolution is key to unlocking high quality images and creating a “visual speed bump” at your next event.
200268_1892
DPI must knows:
The standard for print images sent to press is 100 - 300 dpi at full size.  As a general rule, the higher the resolution (DPI) the better the quality of your finished product.  An image set at 300dpi at full size can be scaled up to three times without noticeably losing quality.  If your image is grainy and pixilated, the dpi is too low. 

However, the calibration for trade show display graphics is slightly different.  Photographic images intended for booth graphics need to have an original dpi of 100 at full size (100% scale).  Booth graphics are set at a lower resolution because they are being scaled and viewed from a distance.

At trade shows, the higher quality and more vibrant your graphics - the more you will stand out; poor image quality can drastically hinder your overall event performance.

To find out more about how you can transform your tradeshow graphics download our free white paper, All Eyes on You: Graphics That Work

Does your pop-up allow you to straddle both worlds of portable and modular displays?

by Nomadic Display 2. September 2010 22:40
Nomadic1 For inline exhibit configurations, the critical architecture starts and ends with the wall. New solutions that combine light weight, ease of set-up and shipping, as well as eco-friendliness, are presenting designs with more wall options than ever before. Nomadic's Instand provides you the flexibility to straddle two worlds—Pop-up and Modular.

Nomadic's Instand takes its cues from the custom modular realm of solutions and branches out into a new definition—custom portable. We're seeing momentum building for these kinds of solutions because they have more style than a plain backwall and they're still cost efficient.
 
These base sections called Foundation assemble manually, and are available in eight colors. That gives designers the flexibility to blend the structure with graphics or extrusions.

A rail built into the Foundation allows snap-on accessories, literature holders, lighting, shelves, workstations, monitors and graphic panels to be added with ease. It all results in lots of flexibility and customization, allowing clients to change the look, feel and function of an exhibit from show to show.
Reso-Growth

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