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Nomadic a Top Pick in Exhibitor Magazines Green Gallery

by Nomadic Display 30. September 2010 00:51
See how Nomadic can help you go green
Adopting green practices not only boosts your companies brand among key constituents, but championing green initiatives would make you part of the growing pool of exhibitors that are now seeking to expand their green trade show display options.

At Nomadic Display, we pride ourselves on our Green philosophy and overall commitment to sustainability.  Nomadic’s environmentally friendly manufacturing practices and innovative exhibit design solutions are what puts us at the top of Exhibitor Magazine’s eco-friendly product list.  Below is a sampling of some of our daily best practices that make us an industry forerunner in reducing environmental impact:

Our Printing
We print graphics with non-toxic, water-soluble, 
ultra-violet inks, a paperless ink transfer system, and an infrared ink curing
system thatNomadic's Green Policy eliminates the release of volatile organic compounds. 

Our Custom Displays
The majority of our display solutions are sustainable and recyclable. Our
product lines are designed to integrate with one another so components
may be re-purposed into new display designs or serve multiple applications

Our Shipping
We use only SmartWay Transport Partners with exceptional fuel
efficiency/environmental performance scores. The Environmental Protection Agency established SmartWay to reduce fuel consumption and greenhouse gas emissions.

With 62% of exhibitors interested in Green exhibiting How is your company growing it’s green event marketing initiatives?

Graphic Production: The Good, The Bad and The Ugly

by Nomadic Display 23. September 2010 21:21
See how Nomadic can take your graphics to the next level

The graphic production arena can be a land mine of daunting terminology whether you are a trade show industry veteran or a novice. To help you avoid blunders before you embark on your next event, we will demystify some common graphic vocabulary from printed collateral to tradeshow booth graphics .

One of the first steps in pre event registration process is submitting your company profile (usually 500 words) along with your company logo.  An EPS is always preferred for the optimum resolution of your logo.

EPS (Encapsulated PostScript) – One of the most versatile file formats that can contain any combination of text and vector graphics.

EPS must knows:
Company logos and line art are commonly compressed to EPS’s in Adobe Illustrator because it allows for them to be: enlarged, reformatted and printed without jeopardizing the integrity of the image.
Submission of an EPS file, all though quite large in size, will allow tradeshow services to place your logo into print collateral (such as the tradeshow directory) while maintaining the complexity of your graphic throughout the printing process. 

It is important to note:  unless you have Adobe Illustrator on your desktop, you cannot preview an EPS file.  If you are working with a creative vendor and want to ensure that the file they have supplied you is correct, ask them to simply convert the EPS to a PDF and resend it.

DPI (Dots per Inch) – Another acronym that is frequently confused as a type of file extension (Jpeg,Gif,Tif, Pdf). DPI directly relates to the resolution of an image.  Similar to the EPS, DPI settings can directly affect your printed collateral as well as booth graphics.

Whether you are working with your in-house creative staff on trade show collateral or submitting graphics for your next tradeshow display , resolution is key to unlocking high quality images and creating a “visual speed bump” at your next event.
DPI must knows:
The standard for print images sent to press is 100 - 300 dpi at full size.  As a general rule, the higher the resolution (DPI) the better the quality of your finished product.  An image set at 300dpi at full size can be scaled up to three times without noticeably losing quality.  If your image is grainy and pixilated, the dpi is too low. 

However, the calibration for trade show display graphics is slightly different.  Photographic images intended for booth graphics need to have an original dpi of 100 at full size (100% scale).  Booth graphics are set at a lower resolution because they are being scaled and viewed from a distance.

At trade shows, the higher quality and more vibrant your graphics - the more you will stand out; poor image quality can drastically hinder your overall event performance.

To find out more about how you can transform your tradeshow graphics download our free white paper, All Eyes on You: Graphics That Work

Ampetronic Shines at The Prolight and Sound Show

by Nomadic Display 22. September 2010 21:58
See how we can take your event to the next level

Ampetronic wanted to debut a fresh, cutting edge look at the esteemed Prolight & Sound Show in Messe Frankfurt.  A leading provider of assisted listening products, Ampetronic's hearing aids use induction loop technology which they needed to demonstrate at the event.

Nomadic tradeshow displays are uniquely engineered to integrate with one another so, we breathed new life into the Instand pop-up displays Ampetronic owned for over 5 years. Our design team created a knock-out presentation that didn't cost a fortune.  The result was a reinvigorated design solution with a custom aesthetic at a fraction of the price of a replacement display. 

When unveiled at the show, audiences were immediately captivated by the eye-catching custom portable.  Interaction with the technology was key to dynamically showcase their broad range of product offerings. For audio, visual and functional appeal, the tradeshow exhibit featured touch screens, a transmission signal interruption demo and vibrant signage. The display was accented with mirrored acrylic shelves to provide a 360* view of their devices and an accessory pod with an acrylic top for demonstration. 

Ampetronic’s exhibit surpassed the traditional “pop up look” to command attention at an international event. Download our free Capabilities brochure to learn how we can make you SHINE at your next event.

Hats Off To Our Winners!

by Nomadic Display 21. September 2010 22:46

Congratulations to Nomadic's Etrak winners!

Recognizing the inherent value in continued education for Event Professionals, Nomadic Display is a proud sponsor of September etrak online sessions (valued at 225 usd).

In the August edition of Newsbytes, Nomadic’s e-newsletter, three of our avid readers swift responses won them a coveted spot in Exhibitor Magazine’s etrak learning sessions.  Congratulations to: Cynthia Gorman, Deborah Moore and George Zimmerman.

Our winners are surely on the fast track to learning industry best practices.  Keep your competitive edge by reading Nomadic’s free online newsletter.  Every four months you will see the latest and greatest in exhibit design, get exclusive advice from industry experts and stay current on Nomadic product offerings in quick-read format.

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Got trade show troubles? Seven surefire ways to maximize your investment.

by Nomadic Display 16. September 2010 01:48
Getting the most out of your trade show marketing efforts necessitates making smart decisions from the get-go. In fact, maximizing your ROI entails a combination of planning for cost efficiencies, promoting your presence effectively and following through with contacts you've made. The following seven tips will help to do just that.

Setting goals.

Keep your aims straightforward, measurable and realistic to achieve. Are you seeking to connect with new prospects, existing clients or potential partners? If you want to improve brand awareness, how will you measure it? You may need a follow-up survey to see how many attendees remember your exhibit.

Promoting event.
Attendees often plan their visit to a sow in advance. Your pre-show marketing should focus on giving visitors a good reason to put your company on their must-see list. You'll get more mileage from an integrated marketing plan that includes pre-, at- and post-show elements. Purchase the pre-registered attendee list for promotion, add conference information to your website, offer VIP passes to clients and insert reminders in invoices. Product/stage/theater demonstrations are among the highest-ranking factors for influencing attendee memorability. And don't forget the press release; new products make great news stories.

Planning ahead.
With some advance legwork, it's possible to reduce the cost of on-site services. Ship ground rather than air to the advance warehouse rather than direct to show site for a bigger discount on drayage. Place your service orders early to receive early-bird discounts off standard show rates. And try to schedule your set-up labor for hours that will be billed at straight time.

Lightening up.
When selecting a display property, think lightweight to save on shipping and drayage costs. Hybrid displays that fuse lightweight components such as pop-ups, laminated panels, extrusions, tension fabric and graphics deliver dynamic presentations at a fraction of the weight of traditional custom-built exhibits. Consolidate shipments to optimize dimensional weight. Lastly, send literature to prospects post-event.

Attracting visitors.

Within three seconds, visitors decide whether or not they will stop at your booth. Design a display that clearly and immediately communicates what your company has to offer and what it can do for the customer. A general rule is to ensure that at least 60% of the floor space and at least 60% of the frontage is open. Fill the height limit at the center of your space to maximize your presence. Keep key messaging above the four-foot height on the backwall.

Training staff.
Even seasoned staffers should know the show objectives, key messaging points and lead system protocol for the show. Visitors should be greeted by an enthusiastic rep who can leverage the exhibit.

Following up.
Research indicates that 90% of business gained from leads comes from post-show follow-up, yet 70% to 80% of leads are not pursued. Ask your sale steam what key data they need captured from prospects as they  will be motivated to follow-up on pre-qualified opportunities. Establish accountability for lead handling prior to the show. Appoint an individual to be responsible for capturing and processing leads. Consider categorizing or ranking them. Disperse leads quickly and make contact within one week.

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Trade Show Tips

Are you ready for some football? Nomadic will appear Sunday on 6 NFL games on Fox.

by Nomadic Display 11. September 2010 00:27
Football After a long (getting longer every year) wait, at last, football is back. And to start this season off Nomadic is going to make an appearance at 6 games in 6 cities on Fox this Sunday.

That’s right!

As you are watching the broadcasters in the booth giving you a play-by-play, take a look at the backdrop behind them. We may not be making or announcing the plays but we are in the booth anxiously awaiting the outcome for each game.

Fox chose our Nomadic DesignLine to use as a backdrop behind the broadcasters for their nationwide games, for its graphic impact, easy setup and shipping.

We will be at New Meadowlands Stadium -  New York, Soldier Field - Chicago, Heinz Field - Pittsburgh, Lincoln Financial Field - Philadelphia, Quest Field - Seattle, and Edward Jones Dome - St. Louis.

Catch you in the endzone!

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An International Emergency - Nomadic's LifeLine Service saves the show.

by Nomadic Display 7. September 2010 23:22
5_5_08_tigenix1 When TiGenix, a Belgium-based biomedical company, called Nomadic's LifeLine Service in April at 8:30 in the morning, their tradeshow in Washington DC had already started. Their freight company had lost their 10' pop-up booth.  Meanwhile, Nomadic's Belgium Distributor Art & Press Dimensions already called us directly and asked for a miracle. By 10:30 AM, Nomadic received the artwork for graphics via FTP and by 1:00 PM the same day, we had set up a pop-up display with graphics in Washington DC. 

Personally, it was very rewarding to see a client astonished about our service. But most of all, we enjoyed the words of support, interest and comments by other exhibitors in the show—  "My exhibit house would not do that for me" and  "Your set-up only took 5 minutes while ours took hours.” 

5_5_08_tigenix2 We are proud of the people at Nomadic who made our exceptional service once more a reality. We come to work because of the feedback from clients like TiGenix.

As Sven Maenhout, International Marketing Director at TiGenix, wrote after the show: “When we were thinking about which company to order our pop-up booth from, one of the deciding factors for us was the International Network and the LifeLine Service from Nomadic. Now that we have had first-hand experience with the high level of quality of emergency support, I can assure you that in the future, these decisions will be very easy to make...  Not only were we highly impressed by the rapid turnaround and support offered, but also with the high quality of printed graphics, which truly convinced us of the professionalism of Nomadic.”

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Trade Show Tips

Industry Experts Choose Nomadic Rentals for Annual Events

by Nomadic Display 19. August 2010 19:31
Tsea When the Trade Show Exhibitors Association needed a display for their annual conference and trade show who did they call?....Nomadic!

Margit Weisgal, President and CEO of the 1,500 member association, had a 20x20 island space strategically positioned in the center of the show hall. TSEA wanted overhead signage to draw constituents, a reception desk to greet passersby and conversation stations positioned at each corner.

Each conversation station needed a couple of stools, a work surface, and to monitor for media – the TSEA website, chapter programming, and videotaped interviews. After visiting Nomadic’s website and selecting a couple of rental designs, Margit worked with a Rental Project Manager to customize the design and graphics. The end result was priced at around $15,000.

The TS2 Show drew over 1,500 attendees. According to Ms. Weisgal, “Our Nomadic exhibit made our brand visible throughout the show floor and drew in people with whom we wished to interact. We successfully met our goals for educating attendees on our programs and driving new members to join TSEA.”

Why Do Trade Shows Work?

by Nomadic Display 17. August 2010 23:56

Tradeshows_logo Nomadic Display believes that face-to-face marketing is the most effective method to grow your business.  Why?  Because…..

  • 77% of event attendees are potential new customers for exhibiting companies
  • 82% of attendees are interested in the products and services marketed at events
  • 55% of attendees have a buying plan
We’d like to hear why you think trade shows work.  Please post your comment on our Facebook or our Blog and let us know!

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Trade Show Tips

How to get greater impact from your sponsorship investment in trade shows and events.

by Nomadic Display 5. August 2010 23:00
6a0120a6a0c966970c0133f2989440970b-500pi Sponsorships are a great way to promote your brand at events. However, measuring their effectiveness and value can present a challenge. Now there’s a new way to have massive exposure for your brand and tangible performance without monitoring and quantitative surveys. Sponsor the distribution of MingleSticks to all attendees at your next event.

MingleSticks are tremendous event buzz-builders and a great networking tool for all attendees. A MingleStick is a simple one button device akin to an electronic business card. Exchanging information is fast and fun – just point and click MingleSticks. After the event, attendees upload their mingle connections from the device to their online account that integrates with other social media sites like LinkedIn, Facebook, Twitter, etc.  As sponsor you will have:
  • major buzz throughout the event
  • a built-in traffic driver to your booth
  • the ability to provide marketing material to all attendees on your portal
  • the viral benefits of referrals through attendees
  • performance metrics for reporting purposes including the number of MingleSticks distributed, accounts activated, etc.
Learn more about MingleSticks

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Trade Show Tips