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3 Tips to Improving Lead Management at Your Next Show

by Nomadic Display 5. October 2010 20:48
 
 
Visit Nomadic to see how we can improve your event performance
Are You LEADing the Way in Lead Management?

With the tradesho
w season in full swing, event marketers are having to wear more hats than ever; post show event analysis is one of the many duties that exhibitors are adding to their expanding event marketing agendas. Lead management is a driving factor in effectively evaluating your event performance. With 74% of exhibitors measuring their event performance on leads collected at events, it is imperative that you have an effective means of lead management before you kick off your next event.

Below are some ways that you can optimize your tradeshow lead management so that follow up is streamlined and intuitive. Adopting the below best practices will ensure when it comes time for reporting ROI to upper management, you have results  that support your continuing marketing efforts.

Visit our website to see how we can help with your next event

1) Be the LEADer
Lead retrieval systems will save you time and money from keypunching business card information later. Business cards, although portable and handy can
be easily misplaced so, if you find yourself with a hand full them, take a minute to staple the business cards to pre printed lead forms.

2) Learn to Score
Sales and Marketing too often play “hot potato” with lead management and follow up.  There is a consensus of frustration among marketers and sales teams alike regarding post show lead follow up.  Collaboratively developing a lead scoring system will alleviate the sometimes daunting task of lead follow up and will prioritize action items for the sales division.

3) Stick to your Guns
Whether it’s Sales or Marketing, determine who is responsible for post show follow up and what method of communications will be implemented (personal email – from sales, post show mailers, personal phone calls and/or automated emails from Marketing)


Additionally, the sooner you follow up on tradeshow leads the better; reaching out to leads directly after event tear down (before their inboxes fill up with automated email communications from competitors) shows that you’re dedicated and sensitive to your customer’s unique requirements. 

Learn how Nomadic can take your tradeshow event performance to the next level by downloading our free whitepapers

 


MAXIMIZE Your Tradeshow Impact with Our Latest 20x40 Island

by Nomadic Display 2. October 2010 00:34
While marketing budgets are improving, companies continue to seek choices for how best to invest their program funding. Nomadic offers display designs that may be purchased or, when appropriate, rented which provides you with the flexibility to determine how we can best meet your needs.  Below is an example of the same design offered for both purchase or rental.

Purchase Option: ID29397N

Trade Show Display
Design Features:

  • Counter
  • Overhead Messaging
  • Semi-private Meeting Area
  • Tension Fabric Structure and Graphics
  • Walk-in Storage
Rental Option: 5012
  Trade Show Rental
Design Features:
  • Counter
  • Overhead Messaging
  • Semi-private Meeting Area
  • Tension Fabric Structure and Graphics
  • Walk-in Storage
  • A/V Workstations w/ Monitors
  • Furniture - Tables and Chairs
  • Flooring - Carpet
Ask your local Nomadic Dealer about our latest purchase design ID29397N and interpretive rental design 5012 today.

Nomadic a Top Pick in Exhibitor Magazines Green Gallery

by Nomadic Display 30. September 2010 00:51
See how Nomadic can help you go green
Adopting green practices not only boosts your companies brand among key constituents, but championing green initiatives would make you part of the growing pool of exhibitors that are now seeking to expand their green trade show display options.

At Nomadic Display, we pride ourselves on our Green philosophy and overall commitment to sustainability.  Nomadic’s environmentally friendly manufacturing practices and innovative exhibit design solutions are what puts us at the top of Exhibitor Magazine’s eco-friendly product list.  Below is a sampling of some of our daily best practices that make us an industry forerunner in reducing environmental impact:

Our Printing
We print graphics with non-toxic, water-soluble, 
ultra-violet inks, a paperless ink transfer system, and an infrared ink curing
system thatNomadic's Green Policy eliminates the release of volatile organic compounds. 

Our Custom Displays
The majority of our display solutions are sustainable and recyclable. Our
product lines are designed to integrate with one another so components
may be re-purposed into new display designs or serve multiple applications

Our Shipping
We use only SmartWay Transport Partners with exceptional fuel
efficiency/environmental performance scores. The Environmental Protection Agency established SmartWay to reduce fuel consumption and greenhouse gas emissions.

With 62% of exhibitors interested in Green exhibiting How is your company growing it’s green event marketing initiatives?

Graphic Production: The Good, The Bad and The Ugly

by Nomadic Display 23. September 2010 21:21
See how Nomadic can take your graphics to the next level

The graphic production arena can be a land mine of daunting terminology whether you are a trade show industry veteran or a novice. To help you avoid blunders before you embark on your next event, we will demystify some common graphic vocabulary from printed collateral to tradeshow booth graphics .

One of the first steps in pre event registration process is submitting your company profile (usually 500 words) along with your company logo.  An EPS is always preferred for the optimum resolution of your logo.

EPS (Encapsulated PostScript) – One of the most versatile file formats that can contain any combination of text and vector graphics.

EPS must knows:
Company logos and line art are commonly compressed to EPS’s in Adobe Illustrator because it allows for them to be: enlarged, reformatted and printed without jeopardizing the integrity of the image.
 
Submission of an EPS file, all though quite large in size, will allow tradeshow services to place your logo into print collateral (such as the tradeshow directory) while maintaining the complexity of your graphic throughout the printing process. 

It is important to note:  unless you have Adobe Illustrator on your desktop, you cannot preview an EPS file.  If you are working with a creative vendor and want to ensure that the file they have supplied you is correct, ask them to simply convert the EPS to a PDF and resend it.

DPI (Dots per Inch) – Another acronym that is frequently confused as a type of file extension (Jpeg,Gif,Tif, Pdf). DPI directly relates to the resolution of an image.  Similar to the EPS, DPI settings can directly affect your printed collateral as well as booth graphics.

Whether you are working with your in-house creative staff on trade show collateral or submitting graphics for your next tradeshow display , resolution is key to unlocking high quality images and creating a “visual speed bump” at your next event.
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DPI must knows:
The standard for print images sent to press is 100 - 300 dpi at full size.  As a general rule, the higher the resolution (DPI) the better the quality of your finished product.  An image set at 300dpi at full size can be scaled up to three times without noticeably losing quality.  If your image is grainy and pixilated, the dpi is too low. 

However, the calibration for trade show display graphics is slightly different.  Photographic images intended for booth graphics need to have an original dpi of 100 at full size (100% scale).  Booth graphics are set at a lower resolution because they are being scaled and viewed from a distance.

At trade shows, the higher quality and more vibrant your graphics - the more you will stand out; poor image quality can drastically hinder your overall event performance.

To find out more about how you can transform your tradeshow graphics download our free white paper, All Eyes on You: Graphics That Work

Featured Client: Turbine 20 x 20 Island Solution

by Nomadic Display 9. September 2010 00:55

Turbine-pic

Client
Turbine is a leading provider of online social gaming communities. Turbine’s award-winning games include Dungeons & Dragons Online™, Stormreach™, and The Lord of the Rings Online™. Their interactive storytelling experiences offer online worlds filled with fantasy people, places, characters and adventure.

Requirement
Turbine had been using a custom rental for events but decided to up their game for the inaugural PAX East Show - a three day game festival for tabletop, videogame, and PC gamers – being held in their home town of Boston. Their primary goals were to showcase their interactive social gaming products, interact with their fanbase and engage the media so they booked a 1,000 sq ft space.

Graphically the design had to promote Turbine the parent brand and its product brands. Turbine needed a reception counter to greet visitors, 5 ventilated workstations and kiosks to accommodate up to 15 game players. In addition, they had to have dedicated, lockable rooms for powerful servers hosting their games and to store giveaways.

Solution
Zap Creative worked with Nomadic to develop a custom modular solution to meet all of Turbine’s needs. A three sided pinwheel shaped sign featuring Turbine’s fan blade logo was suspended above their exhibit space and repeated on two 16’ tall towers located at opposite corners facing the interior space. Giant graphics of Turbine’s interactive storytelling characters were positioned on the tower facing outward to draw visitors from across the show floor. Workstations supported three keyboard trays, internal CPU storage and monitors. Each of the five kiosks housed internal CPU storage and supported three gaming stations each consisting of a monitor and keyboard.

Case(s)
Qty
Dimensions
Dim Weight
Total
RollMax
2
34”w x 61”h x 56”d
600 lbs
1200 lbs
RollPlus 50
1
16.25”w x 52”h x 20”d
  87 lbs
87 lbs
 
 
1287 lbs

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Rental Renaissance: How Trade Show Exhibitors Win on Display Options

by Nomadic Display 31. August 2010 19:09
Over the past few years, there has been a dramatic increase in the demand for exhibit rentals. One of the primary drivers behind this evolution has been the need for exhibitors to reduce their trade show spending without jeopardizing impact.

In the current economic climate, renting rather than purchasing an exhibit can enable companies to trim their trade show budget—or to reallocate funds from display architecture to marketing and promotion. Participating in trade shows is about generating measurable results, so many companies are turning to rental as a means of creating a strong presentation without having to cut back on pre-show promotion, post-show follow-up, and the other strategies that contribute to making face to face events successful.
Picture 5
Nomadic recently doubled the size of its facility in Las Vegas and increased the size of its rental inventory by 30 percent to service more clients and offer them a wider range of designs. So how should your company decide whether to rent or purchase its exhibit?
Custom-tailored presentations. At one time, renting an exhibit meant settling for a generic-looking display with graphic signage applied to the surface. Not so anymore. Exhibitors can have the custom-tailored environment they need to reflect their company's unique brand and message with a rental display.

Modular exhibit systems are like building blocks. Components are mixed, matched, combined, and blended together with large-format digital and fabric printed graphics. The end result is a display solution designed to meet an exhibitor's aesthetic and functional requirements. Thus, rental exhibits can integrate the same features as a purchased exhibit—from theatre presentations, semi-private conference areas, and interactive demonstration stations to reception desks, storage towers, and lockable counters.
Picture 3
Reduced acquisition costs. At an average of 25 to 35 percent of the cost of a purchased display, rentals are a great solution for companies attending one or two shows a year. As a general rule, if you plan to take the same exhibit to three or more shows in an annual period, it makes economic sense to purchase the display.

Try before you buy. Companies have the flexibility to change their rental exhibit properties as fast as their business and markets demand. Exhibit rentals enable companies to exhibit in different space sizes and configure their display to suit different marketing strategies. Many companies use a rental exhibit to try a new show or enter a new market, then purchase an exhibit once they understand what they need.
Picture 4
Modular exhibits can be expanded or reconfigured from show to show to accommodate variations in exhibit footprint size, or else to accommodate market-specific presentation needs (such as plasma screen monitors or interactive kiosks).

Expand on demand. For companies that have one show a year in which their exhibit space is larger than its other shows, rental can be the most cost-effective solution. Many companies rent an island exhibit for their national event or add rental properties to expand their property for their larger shows.

Industry Experts Choose Nomadic Rentals for Annual Events

by Nomadic Display 19. August 2010 19:31
Tsea When the Trade Show Exhibitors Association needed a display for their annual conference and trade show who did they call?....Nomadic!

Margit Weisgal, President and CEO of the 1,500 member association, had a 20x20 island space strategically positioned in the center of the show hall. TSEA wanted overhead signage to draw constituents, a reception desk to greet passersby and conversation stations positioned at each corner.

Each conversation station needed a couple of stools, a work surface, and to monitor for media – the TSEA website, chapter programming, and videotaped interviews. After visiting Nomadic’s website and selecting a couple of rental designs, Margit worked with a Rental Project Manager to customize the design and graphics. The end result was priced at around $15,000.

The TS2 Show drew over 1,500 attendees. According to Ms. Weisgal, “Our Nomadic exhibit made our brand visible throughout the show floor and drew in people with whom we wished to interact. We successfully met our goals for educating attendees on our programs and driving new members to join TSEA.”

Featured Client: Cenovus Energy 20 x 20 Island Solution

by Nomadic Display 5. August 2010 01:08
"The display truly represents our company’s innovative ideas and new approaches. We’re excited about new opportunities to use it to engage our audience and further develop our brand."

-Katie Wattie,
Cenovus Energy

Cenovus1
Client
Cenovus Energy is a leading oil company headquartered in Calgary, Alberta. Established in 2009, its roots date back to the earliest days of the oil and gas industry in Western Canada. Their operations include oil sands projects, natural gas and crude oil production. Cenovus is respectful of the environment and communities where they work and are committed to progressive approaches to the development of energy.

Requirement
Cenovus chose a 20’x20’ space at the GLOBE 2010 show for its premiere exhibition. They wanted an environment to introduce their new brand that would be inviting for visitors. In addition, they wanted the flexibility to scale the property larger for use at other trade fairs or smaller for company and community events.

Solution
Cenovus Energy’s exhibit uses an open plan and fresh color palette to draw visitors into a space that exudes natural light. Backlit corporate identification is positioned at the highest point of the display below which is a video introduction on a large screen monitor. Graphics feature scenes of the Cenovus team, the customers they serve and the environment. Bistro style seating areas encourage people to congregate. The exhibit integrates a 10’ Instand® pop up display that may be used alone.

Compare and Save
Case(s)
Qty
Dimensions
Dim Weight
Total
RollMax
2
34”w x 61”h x 56”d
600 lbs
1200 lbs
RollPlus 50
1
16.25”w x 52”h x 20”d
  87 lbs
87 lbs
 
 
1287 lbs

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Meet your new trade show team! Zap Creative

by Nomadic Display 30. July 2010 20:43

Header-0710-version
Big News! Nomadic Display has teamed up with
Zap Creative to bring a whole new generation of trade show exhibit solutions to Bostonland.

From strategic development through design and management, Zap Creative is an exhibit agency with a proven track record of creating attention-getting, results-driven programs. And now they offer Nomadic's full line of custom modular and portable displays. Together we blend custom impact with the savings benefits of light weight modularity to help you achieve a greater return on your display investment.
Zap Creative and Nomadic Display
Contact Zap Creative today to learn how we can help you engage more sales opportunities while you save on transportation, drayage, storage and labor.

Looking for the flexibility to meet your trade show display needs? Our latest 20’ Inline is the answer.

by Nomadic Display 29. July 2010 01:36
While marketing budgets are improving, companies continue to seek choices for how best to invest their program funding. Nomadic offers display designs that may be purchased or, when appropriate, rented which provides you with the flexibility to determine how we can best meet your needs.  Below is an example of the same design offered for both purchase or rental.

Purchase Option: ID28439N

Trade Show Display
Design Features:

  • Counter - Backlit
  • Tension Fabric Graphics and Backlit Graphic Signage
  • Foundation Base
  • Semi-private Meeting Area with Top Rail
  • Meeting Table
  • Literature Holders - Custom Surfboard
  • Reconfigurable into a 10' x 10' Backwall

Rental Option: 4837

RentalDesign Features:

  • Counter
  • Graphic Signage
  • A/V Monitor
  • Semi-private Meeting Area
  • Meeting Table with Chairs
  • Literature Holders - Acrylic
  • Flooring - Carpet
Ask your local Nomadic Dealer about our latest purchase design ID28439N and interpretive rental design 4837 today.
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