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How Will the Fiscal Cliff Affect Your Trade Show Budget This Year?

by Gwen Parsons 10. January 2013 03:15
Although a last-minute deal was reached to avoid the Fiscal Cliff, many of the details remain to be seen, particularly at the level of individuals and privately-owned businesses. With some major decisions still to be made by policymakers in the spring, many question marks remain and the future is anything but certain. In short, this means that when it comes to budgets, marketers will continue to be challenged to invest wisely. Exhibitions will continue to compete with other marketing channels f... [More]

Happy Holidays from Nomadic Display's Family to Yours

by Gwen Parsons 26. December 2012 01:37


Warranties Aren't Important – Until You Need Them

by Gwen Parsons 19. December 2012 23:19
In a recent conversation on LinkedIn, a Marketing Manager asked if anyone could suggest a good company or website to purchase a 10 foot pop-up exhibit. She got over 30 replies. One supplier suggested that they try out at least four different pop-up brands to determine their strengths and weaknesses, citing the fact that many have different warranties. The supplier suggested that the Marketing Manager also find out the history and repair processes for a variety of stands because some are easie... [More]

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Trade Show Tips

Helpful Hints to Get You Through the 2013 Budget Process

by Gwen Parsons 12. December 2012 23:24
Since business to business exhibitions represent the largest share of the average marketing budget, you’ll need to plan carefully for the shows you want to participate in next year.  Consider these five steps:  1. Review your 2012 trade show marketing expense categories and make a note of anything you want to do differently in 2013. 2. Compare your 2012 expense categories to those of other companies that exhibit. The Center for Exhibition Industry Research (CEIR) upda... [More]

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Trade Show Tips | Case Studies

You Work Hard For Your Leads; Don't Let Them Slip Through the Cracks

by Gwen Parsons 5. December 2012 02:51
According to the Center for Exhibition Industry Research (CEIR), the average exhibitor invests 39% of their annual marketing budget on trade shows and events. But there's a lot of frustration around how to demonstrate results from that investment. Part of this no doubt has to do with the fact that – according to a study from CEIR - most companies do not have a tracking system in place to monitor the performance of their events which directly affects their ability to measure ROI. You'll ... [More]

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Trade Show Lead Management

How to Demonstrate the Sales Value of Trade Shows

by Gwen Parsons 27. November 2012 22:39
Study after study shows that companies believe trade shows are an important part of their annual marketing plan. However, while companies are gradually beginning to invest more in marketing, they still want to know the results from that investment. After organizing a compelling trade show booth and promotion campaign marketers return from the event.  Then the time comes to demonstrate the value of their participation in trade shows and events.  This often leads mark... [More]

Exhibit Design is a Journey to Your Destination

by Gwen Parsons 8. November 2012 23:26
Social & Scientific Systems, Inc. (SSS), a longtime client of Nomadic Display Capitol, was asked to develop a 5,000-square-foot space for the Latino Caribbean Diaspora Collaborative (LCDC) in the Global Village of the 2012 International AIDS Conference, which was held in July in Washington, DC. We interviewed Beverly Valdez, Creative Director at SSS, about this remarkable space and the inspiration behind the design. Gwen: Beverly, what were the goals and requirements for this massive exhibi... [More]

Pop Star Divas Visit Nomadic!

by Kat Shea 5. November 2012 20:31
Nomadic welcomed Lynn “Minaj”, “Lady” Goeke, and “Katy” Parsons to their suburban Washington showroom. Although we were on-guard for Hurricane Sandy, we still had some much-needed Halloween fun. Were you able to trick-or-treat this Halloween?  

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Why Color is so Important to Your Trade Show Display

by Kat Shea 24. October 2012 05:18
  Although trade shows and events can appeal to all five senses, the presentation of your company, products, and brand is first communicated visually. So it's no surprise that the graphics you choose will play a critical role in attracting visitors to your display. Color is one of the most important elements in effective design. It stimulates our brains, engages us, and influences our mood.  The use of color boosts our memory retention.  According to one study by University of L... [More]

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How to Use Social Media to Promote Your Trade Show

by Kat Shea 18. October 2012 17:45
  Even in this age of technology, trade shows are thriving because they offer in-person, face-to-face communication. You meet people, learn about their needs, and show them how you can help them. So why not leverage the power of internet communication and technology, before and after the show? You may have the most enticing and interesting trade show display at the show, but its incumbent on you to drive people to your booth. Twitter Twitter really can’t ... [More]