logo
 


Log in

How to Get the Best Quality Trade Show Graphics

by Gwen Parsons 21. October 2015 17:47
Visual communication is an important part of every brand strategy. Brands are built on a visual foundation, a lexicon or language created with symbols, colors and images that create an identity. Consistency is key to building brand equity. Recognition develops with repetition as the brand is marketed across multiple touch points. Consistency and repetition combine forces to create memorability. This is why brands are portrayed the same way on everything from web sites to business cards to pro... [More]

Tags:

*.*