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Exhibit Design Tips for Maximizing Results

by Gwen Parsons 23. July 2013 19:07
Exhibit design is one of the most powerful and least understood elements of trade show marketing. A display is your ambassador, a temporary representative designed to communicate on your behalf and foster commerce. For this reason, the overall design should attract visitors, reflect your brand personality, and provide a platform for developing your business relationships. So here are a few trade show display ideas for creating a dynamic trade show booth design. Use Height Take advantage of the h... [More]

What Your Exhibit Designer Needs From You

by Gwen Parsons 10. July 2013 00:12
Exhibitors often ask what information is needed to start a new trade show booth design. Ideally you want a well thought out trade show display solution that will help you achieve your marketing objectives. Better quality input from you will produce better quality output from your exhibit designer.  So take the time to gather the right input. 1. Exhibiting calendarOnce you have selected your trade shows, create a list of each of the events you plan to attend and their space sizes. Based o... [More]
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