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How to Demonstrate the Sales Value of Trade Shows

by Gwen Parsons 27. November 2012 22:39
Study after study shows that companies believe trade shows are an important part of their annual marketing plan. However, while companies are gradually beginning to invest more in marketing, they still want to know the results from that investment. After organizing a compelling trade show booth and promotion campaign marketers return from the event.  Then the time comes to demonstrate the value of their participation in trade shows and events.  This often leads mark... [More]

Exhibit Design is a Journey to Your Destination

by Gwen Parsons 8. November 2012 23:26
Social & Scientific Systems, Inc. (SSS), a longtime client of Nomadic Display Capitol, was asked to develop a 5,000-square-foot space for the Latino Caribbean Diaspora Collaborative (LCDC) in the Global Village of the 2012 International AIDS Conference, which was held in July in Washington, DC. We interviewed Beverly Valdez, Creative Director at SSS, about this remarkable space and the inspiration behind the design. Gwen: Beverly, what were the goals and requirements for this massive exhibi... [More]

Pop Star Divas Visit Nomadic!

by Kat Shea 5. November 2012 20:31
Nomadic welcomed Lynn “Minaj”, “Lady” Goeke, and “Katy” Parsons to their suburban Washington showroom. Although we were on-guard for Hurricane Sandy, we still had some much-needed Halloween fun. Were you able to trick-or-treat this Halloween?  

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