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Why Color is so Important to Your Trade Show Display

by Kat Shea 24. October 2012 05:18
  Although trade shows and events can appeal to all five senses, the presentation of your company, products, and brand is first communicated visually. So it's no surprise that the graphics you choose will play a critical role in attracting visitors to your display. Color is one of the most important elements in effective design. It stimulates our brains, engages us, and influences our mood.  The use of color boosts our memory retention.  According to one study by University of L... [More]

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How to Use Social Media to Promote Your Trade Show

by Kat Shea 18. October 2012 17:45
  Even in this age of technology, trade shows are thriving because they offer in-person, face-to-face communication. You meet people, learn about their needs, and show them how you can help them. So why not leverage the power of internet communication and technology, before and after the show? You may have the most enticing and interesting trade show display at the show, but its incumbent on you to drive people to your booth. Twitter Twitter really can’t ... [More]

10 Tips for Producing Great Trade Show Graphics

by Kat Shea 10. October 2012 01:06
Your graphics are what potential clients will notice first about your exhibit, but last week we talked about how graphics often come last in the decision-making process for the display. Rushing any of the steps required in production increases the potential for error which, in turn, adds to the time it takes to deliver the final product. This is not only stressful for you, but can eat up your budget with unanticipated charges.  So we asked a veteran of the graphics world, Lori Kledaras, to ... [More]

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Trade Show Tips | Booth Design

Are Your Graphics Working for You?

by Kat Shea 4. October 2012 02:09
When it comes to creating a trade show display that has maximum impact, good graphic design is essential. You only have a matter of seconds to grab someone's attention as they walk past your display, so your graphics need to communicate who you are and what you do within the shortest time possible. Many times the role of display graphics is underestimated. Trade show graphics are your primary communication tool so they need to reflect your company or product's sense of style... [More]
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