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How To Steal The Show Floor One Step At A Time

by Kat Shea 27. July 2011 18:21
Our Client SATCO (above) strategically uses carpet inlays and highlights to showcase their products and complement their open booth designTrade show booth flooring is commonly overlooked and at times is compromised in an effort to meet smaller exhibiting budgets. Something as seemingly average as exhibit booth flooring can actually impact buying behavior and leverage your trade show performance. Below are some Show Smart trends in booth flooring that will expand your booth footprint in Stan... [More]

Tags:

Trade Show Tips | Booth Design | Trade Show Promotion

An Exhibitors Tale of Show Smart Victory

by Kat Shea 14. July 2011 19:36
 (from left to right: Marc Goldberg, Jerry Gerson, Mim Goldberg with their ultra sleek Instand pop-up display) Marc Goldberg, a veteran exhibitor and co-owner , with Mim, of Marketech360, a company specializing in exhibit staff training and performance measurement, began his trade show trials and tribulations almost 40 years ago!  Fresh out of college, Marc landed his first job requiring his participation at the American Bookseller Show (his very first trade show).  Ins... [More]

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Trade Show Tips | Case Studies | Trade Show Promotion

TIP Top Ways To Make Your Bannerstand DAZZLE

by Kat Shea 13. July 2011 18:01
  We gave some tips previously about Show Smart ways that banner stands can liven up your face-to-face marketing mix; these ultra portable roll up solutions are ideal for taking on the road where ever your marketing needs may lead you. They’re lightweight, retractable for the fastest set-up and take down, accommodate inkjet or fabric printed panels on one or two sides, and are affordable. Here are some innovative ideas for maximizing the use of your roll up banner stand: Your Roll... [More]

Tags:

Trade Show Tips | Booth Design

Your Chance to Get This Year's "Must Have" Report On Social Media Marketing For Events

by Kat Shea 6. July 2011 18:23
The use of social media marketing in conjunction with face-to-face events continues to rise, earning a coveted spot in the savvy markters event promotional mix. According to the International Association of Exhibitions and Events, 70% of exhibit and event marketers are using social media in their event promotions. This explosive growth rate has prompted us to  prepare yet another in our series of Special Reports and we'd like to get your input on this hot top... [More]

Tags:

Trade Show Tips | Trade Show Promotion

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