logo
 


Log in

Planning for your trade show is comparable to planning a mini business strategy. Stick to your objectives.

by Nomadic Display 11. June 2010 02:06
Planning for your trade show is comparable to planning a mini business strategy. At the front end you set your objectives and sort out the finances. When it comes to setting objectives for exhibiting, we all know they should be measurable and achievable, but turning those goals into an action plan that you can follow and stick to is key. It can be easy to get overwhelmed by the logistics of just getting to the show and being there. Then your objectives can get lost in the excitement and your bud... [More]

Tags: , ,

Trade Show Tips

Looking for a 20' Island that can be reconfigured into a 20' and 10' Inline. Check out our latest design.

by Nomadic Display 10. June 2010 00:23
  Need displays for 3 different size trade show spaces. Enjoy the versatility of this 20' x 20' Island by reconfiguring it into a 10' x 20' Inline and a 10' x 10' Backwall. The Turnkey price for this attractive custom modular display is $54,000 - $60,000, that's three displays in one. Plus, you get the reliability and quality product you expect from Nomadic Display, plus the industry's best lifetime warranty. Design Features: Tension Fab... [More]

Tags: , ,

Three quick tips to get the most out of Trade Show Services

by Nomadic Display 9. June 2010 02:22
Know what services you needKnow which products you are planning to demonstrate and display, and what utilities are required (and how much), make decisions on carpeting, furniture, color schemes, cleaning and security services. Services ordered on the show floor could result in 50% additional costs.Get to know the show services representativesThe show services representatives can be your best friends. They often have the answers to many of your questions or problems. Remember, their job is t... [More]

Tags: ,

Trade Show Tips

Impress. Attract. Influence. Bigger really is Better.

by Nomadic Display 5. June 2010 00:07
Impress. Attract. Influence. These are three critical verbs that define any marketing strategy at the show floor. However, it’s always “Impress” that proves to be a hurdle for a lot of exhibitors in the initial phase of building relationships with their target attendees. Shari Worthington, a marketing strategist and co-author of the acclaimed “E-Business in Manufacturing,” believes that impressing attendees takes size.  If you want to be thought of as a major business player, go for larger... [More]

Tags: ,

How should you create a message hierarchy in your trade show display graphics?

by Nomadic Display 4. June 2010 00:00
Every graphic element of your display has a job. This job may be to direct attendee’s attention to your display. It may be to identify your company. It may be to spotlight a new product or service.Just as every employee in a company has a place in the organizational chart, clearly delineating what their duties are, each graphical element in a display should have a role in the messaging hierarchy. Every message communicated via your graphics is important, however, they’re not all equally importan... [More]

Does your booth staff want to rebel at having to wear the same professional uniform?

by Nomadic Display 3. June 2010 01:37
The booth dress code is a vital element of helping your team to create the right impression. It’s a bit like turning up to a Sunday afternoon baseball game and the opposition appears sharp in matching uniforms and equipment. Without setting a foot on the field you imagine they will be a team to be reckoned with. They look impressive, organized, professional and totally prepared for the game. Remember that you represent your company image on and off the show floor.  You are a professiona... [More]

Tags: ,

Trade Show Tips

Should you hand out your expensive company brochures to all or select visitors who come to your booth?

by Nomadic Display 1. June 2010 23:06
Actually, you shouldn’t give expensive brochures to any visitors at your booth. How many times have you visited a Trade Show and walked away with a show goodie bag full of glossy brochures, and then put the bag in the corner of your office and forgotten about it? Your brochure will gain far greater impact if you mail it and it lands on the prospects desk within a couple of days of the show. Prepare your follow up letters prior to the show so you are ready to push the button as soon as you get ba... [More]

Tags: ,

Trade Show Tips

*.*