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What activity delivers the opportunity to meet & qualify 200 or more prospects in a short time?

by Nomadic Display 29. June 2010 23:49
Trade Shows. Let’s start with a simple exhibiting equation: more leads equal more business, which means the potential for business from trade shows is huge. What other marketing activity delivers the opportunity to meet and qualify 50, 100, 200 or more prospects in such a short period of time?As a typical rule of thumb, you are likely to gain between one percent and 10 percent of the visitor audience in leads. For example, 5,000 visitors multiplied by five percent equals 250 leads. Although,... [More]

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Trade Show Tips

Where dollars and percentages dare not tread.

by Nomadic Display 25. June 2010 23:37
Try mentioning the subject of “subject lines” to an email marketer and you’ll find yourself listening to a litany of do’s and don'ts and an enumeration of spam-trigger words.Let me share with you some nuggets of lessons I’ve learned in dealing with this topic.Lesson no. 1: $ and % will land your email in SpamvilleIf you’re planning to send out an email about the huge discount that you’re giving away at an upcoming trade show, don’t make the mistake of putting that number in your subject line... [More]

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Counting pennies - are you expected to produce more marketing results with fewer resources?

by Nomadic Display 25. June 2010 00:29
Every dollar counts. That’s true everywhere, but especially relevant in today’s competitive business environment, where success is measured by the figure on the bottom line.Marketing managers are expected to produce more results with fewer resources, making it essential that every dollar spent is being utilized to its best advantage. To be successful, upper management evaluates trade shows and corporate events on their ability to produce a positive and measurable return.According to the Center f... [More]

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Trade Show Tips

Looking for a 20' Island that can be reconfigured into a 20' and 10' Inline. Check out our latest design.

by Nomadic Display 23. June 2010 23:48
Need displays for 3 different size trade show spaces. Enjoy the versatility of this 20' x 20' Island by reconfiguring it into a 10' x 20' Inline and a 10' x 10' Backwall. The Turnkey price for this attractive custom modular display is $61,000 - $67,000, that's three displays in one. Plus, you get the reliability and quality product you expect from Nomadic Display, plus the industry's best lifetime warranty. Design Features: Tension Fabric S... [More]

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Approach. Engage. Secure. Follow-up. Four steps to securing a trade show lead.

by Kat Shea 22. June 2010 20:28
When was the last time you visited a trade show and you were really impressed by the proactive, professional, motivated and knowledgeable booth staff throughout the entire show? If the objective of your show is to collect a large number of leads, then choosing the right booth staff is your first task, training them is the second and making sure they deliver is the third.Firstly, you need to pick staff who really want to be there. Look beyond your sales staff, to the people in your company who ... [More]

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Trade Show Tips

"Family Recipes" a medley of tasty and refreshing salads for the summer

by Nomadic Display 19. June 2010 00:22
Start your summer with a tasty and refreshing treat. Try the following salad recipes from our Nomadic’s “Family Recipes” book.  Enjoy them with your family and friends this summer. Tim's Tenderloin Hot Spinach Saladby Tim20 oz     Tenderloin Steak (20 oz)30 oz     Fresh Washed Organic Spinach8 oz       Fresh Cucumber1            Portabella Mushroom,... [More]

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Are visitors tired of the same old trade show presentations? Try adding a little creativity to the mix.

by Nomadic Display 18. June 2010 01:05
Creating new, unique and interesting ways to delight and interact with the visitor is a challenge. The traditional approach is designing a display that effectively delivers the company’s key messages, using proactive booth staff who professionally approach visitors and capture information in anticipation of follow up. I began to question if a different method could achieve even greater results.Nomadic was so experienced at the art of exhibiting that we had become a lead machine. Taking the tradi... [More]

Featured Client: Gourmet Gardens 10 x 20 Inline Solution

by Nomadic Display 17. June 2010 01:42
“... Very sleek, clean and stylish design that stood out so people stopped by. And we can change our images as needed which is perfect for us!" -Celeste Rockwell, Marketing Consultant, Gourmet Garden   ClientLaunched in Australia in 1999, Gourmet Garden produces organically grown herbs which are washed, chopped, blended and packed into tubes to keep their fresh taste and nutrition for months. In just over ten years the company has grown its business and now exports to the Uni... [More]

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Why do visitors really go to trade shows and what are their three key objectives?

by ndadmin 15. June 2010 22:27
We all hope it’s because they want to do business with the exhibitors there, plus meet some new contacts and get new ideas. But how many of their objective boxes do they actually tick?At the last International Confex Show, a survey was conducted to establish why visitors go to trade shows. They were asked: ‘What are your objectives when you go to trade shows and what are the best and worst aspects of visiting shows?’Visitors revealed three key objectives for visiting a trade s... [More]

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Trade Show Tips

Details. Details. Details. Making sense of Installation and Dismantling.

by Nomadic Display 12. June 2010 01:38
Details, details, details.  They are very crucial in installing and dismantling your exhibit that you need to say them in your head over and over again.Whether you have a tool-free portable display system or a large custom modular exhibit that requires an installation and dismantling (I&D) team to set up, having all the details and how you communicate them can make or break your display’s future on the show floor. In order to prevent them from overwhelming you, start with a simple list... [More]

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Trade Show Tips

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