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"Family Recipes" Korean Beef Short Ribs

by Nomadic Display 28. May 2010 21:38
The World’s Best Korean Beef Short Ribs5 lbs         Short ribs, Korean style (thinly sliced)½              Onion, big1 ½           Garlic cloves, crushed4 stalks     Scallions¾ “            Ginger piece, fresh¼ C     ... [More]

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Should you hire a professional greeter for your trade show booth?

by Nomadic Display 28. May 2010 02:40
It’s a great idea to use outside help in your booth to be the visitor’s first point of contact, and give your company a professional face. Plus, it will free up your time to engage in longer conversations with hotter prospects. Once you have decided exactly what you want them to do, you can then decide who will best fit the bill. Do you want a straight forward ‘meeter and greeter’ receptionist, or do you want someone to actively ‘hook’ visitors? You may even decide to combine the role with a... [More]

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Trade Show Tips

How do you keep your booth staff from partying all night, then showing up the next day looking like road kill?

by Nomadic Display 27. May 2010 00:16
This is always a difficult one. While you don’t want to spoil anyone’s fun, there is nothing worse from a visitor’s perspective than speaking to an exhibitor who is noticeably suffering from a late night. Your staff would not be allowed to get away with this in your normal work place, so why should being away at a Trade Show make it more acceptable? In fact, your booth is the shop window of your business at a Trade Show. Therefore, it becomes even more essential that none of your booth staff ... [More]

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Trade Show Tips

What can you provide your boss to show that it is worth spending part of the marketing budget on trade shows?

by Nomadic Display 25. May 2010 23:29
If it is hard facts you are looking for, then you may want to share your cost per lead figure and your return on investment number for Trade Shows with your Financial Director.The problem being, the only way you’ll ever make sense of these sorts of figures is if you measure the results of a number of shows over a considerable period of time. With extensive data you can see how you do year-on-year at any given show. You can then compare your achievement at various shows with each other. You must ... [More]

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Trade Show Tips

Should you restrict the visitors in your booth to only those you want to do business with?

by Nomadic Display 25. May 2010 01:56
It depends on how big a problem this is for you. If you really want to restrict visitors in your booth, then you can consider having a closed design, where entry is gained by invitation only. You’ll find this will certainly deter time wasters. This type of approach to exhibiting will require you to put thought into the whole process: from having booth staff positioned at the entrance point to qualify visitors for entry, through to deciding what you intend to do with the visitors once they’re ins... [More]

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Trade Show Tips

What is the most effective method of following up on leads after a show?

by Nomadic Display 20. May 2010 19:42
Whether you choose to follow up by mail, email or phone is not the issue. The two most important things about following up leads are firstly to do it immediately after the show, and then secondly to continue to follow up in the long term. Hot leads go cold very quickly and Trade Show leads are the hottest you will get. It’s paramount that you get to the prospect before your competitors do. Remember that visitors to the show won’t necessarily have an immediate requirement, so you must make sure y... [More]

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Trade Show Tips

Should you be concerned if you are closely surrounded by your competitors at your next industry show?

by Nomadic Display 19. May 2010 22:50
There is no better place to showcase your company and products than at a Trade Show. If your exhibit and staff look professional and your staff is up for the challenge, then you can be confident of meeting not only your clients and prospects, but also your competitors’ clients. In many ways the show floor becomes a level playing field and everyone has a chance to shine, even against the biggest competition.Get a copy of the show floor map and mark your competitor spaces. Then spend time planning... [More]

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Trade Show Tips

What can you do when your staff has a complacent attitude about working the booth at your next trade show event?

by Nomadic Display 18. May 2010 22:13
Firstly, you have to decide if you are going to tackle this alone or draft in some outside help. You may benefit from getting an outside consultant to work with you and your team on analyzing previous performance, setting objectives and targets for the next show and learning how to be more proactive and effective at the show. While there may be some initial resistance, you will be surprised that even those most resistant to change will want to succeed. See if there is anyone else in the company ... [More]

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Trade Show Tips

You received a bad location at your next trade show. How can you make sure visitors still come to your booth?

by Nomadic Display 17. May 2010 23:12
It’s good that you have recognized this may be an issue early on. This gives you time to address the matter, and take proactive actions to drive people to your display. There are four areas you can focus on: pre-show activity, on-site activity, show sponsorship and exhibit design. Pre-Show ActivitySend a creative mailer and email to as many people as possible (your database, to key prospects and to pre-registered visitors), and give them a reason to come to your display. Either invite them to us... [More]

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Trade Show Tips

What should you do when your next new product launch occurs after your trade show event?

by Nomadic Display 14. May 2010 22:55
It’s inevitable that the timing of an annual show is unlikely to coincide with the key events and product launches that are happening in your company, but actually you could have a bit of fun with this. Use the show to build up excitement and intrigue by placing the product under a veil in your booth. Then promise to send the first announcement via Email, Twitter or other Social Media communications to the visitors you spoke to, before you go public. Utilize this opportunity to do some marke... [More]

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Trade Show Tips

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