Most designers view that form, more often than not, follows function. This logical premise has also become a guiding principle for many exhibitors in choosing the design for their booth environments.
In today’s world, an exhibitor can opt for an open or closed design. An open exhibit is easily accessible and often perceived as welcoming to potential clients. One general rule that goes with this type of design is to ensure that at least 60% of the floor space is open.
A closed design, on the other hand, indicates a more private environment with the aim to attract only a select group of prospective and existing clients.
Whatever your choice is, it will set the pace on what and how much you want to achieve on the show floor. Visit the Design Ideas section of our website and let it help you make the right decision on your next tradeshow investment.
Mabel Kenyon
Marketing Communications Coordinator
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