When words get in the way

“The single toughest challenge in creating a great tradeshow display is eliminating 97% of the words.”  (Jared McCarthy, McCarthy Creative)

For your display to be compelling, try a minimalist approach in creating your message. The fewer words you use, the more effective. Experts recommend that you come up with a strong, five-word message. It may take a lot of brainstorming, but it’s sure to get more attention on the show floor.

Keep in mind that you have only a two-second window to grab the attendees’ attention. Designing tradeshow graphics is different than designing a brochure. Less is more.

For more tips on creating show stopping displays, download our white paper, “All Eyes on You: Graphics that Work.”