One of the key elements that go into designing an eye-catching exhibit graphic is color choice. That’s why it’s important to be aware how each color attracts or distracts your target attendees at any event.
For example, if you want to draw attention to a product or logo, consider using red. Or if you want to demonstrate that your company has a positive future, shades of golden yellow may do the trick. To learn more about colors and their meanings, click here.
However, it is also important to note that the meanings of colors differ across cultures. So if you’re exhibiting internationally, a dose of cultural sensitivity goes a long way.
For more tips on creating show stopping graphics, download our graphics white paper, “All Eyes on You: Graphics that Work.”
Mabel Kenyon
Marketing Communications Coordinator
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