Make your floor work for you

When you plan the design of your exhibit, pay attention to what your clients and prospects will walk on when they visit you at the show. 

But how will you know which type of flooring should you go for?  There’s no specific rule of thumb on which flooring you should use for your stand. However, here are some pointers that may help you decide the type of walk that will keep your clients talking even after the show:

1. A raised floor enables you to organize your wires and pipes out of sight but be aware that many venues will require a ramp for disabled access.
2. Make your floor interactive.  You can accomplish this by using holograms, a custom-lit floor system or even with state-of-the-art liquid encased floor tiles. The only disadvantage for these types of floor is the high cost.

Remember that flooring comes in a wide range of textures, finishes and colors— it is important that you consider it as part of your exhibit’s overall design.