I am sure by now you have booked your hotel and registered for the learning sessions if you’re heading to the Exhibitor Show in Las Vegas on March 10-12. With that said, let me give you a preview of what to expect at the Nomadic Display booth (Booth 1137) during the event.

This year’s show has given us the opportunity to formally launch our new line of accessories for Instand, our most popular portable display. You will be able to get a good look on how our latest accessories can provide a fresh and dimensional appeal to a Nomadic pop up display you already own or plan to purchase.

And when you participate in any of our live presentations at the booth, you will receive an Instand-inspired picture frame and Event Professional CD. But wait - there’s more! At the end of each presentation, we will draw one winner who will receive a lightweight Nomadic banner stand valued at $160.

This year, we’ve also chosen to highlight and support the cause of one of our distributors, Iowa-based Brainstorm Marketing. For the duration of the exhibition, we will be collecting brand-new pajamas for women at our booth. These pajamas will be provided to victims of domestic violence who have sought refuge in crisis support shelters.

If you’re interested in donating a set of pajamas, just drop it off during show hours at our display booth 1137 or at Mandalay Bay’s Palm Room E on March 10 at 5:30 pm. We look forward to seeing you at the show and if you still need Exhibitor VIP passes to gain free entry to the trade show hall, just email me at marketing@nomadicdisplay.com.

Mabel Kenyon
Marketing Communications Coordinator

I have a lot of friends in the Albuquerque businessscene because I’ve always been very active in community organizations after Ifounded EXHIB-IT!^® in February of 2000. My trade show marketingcompany is well known because itcontinually earns national awards and remains on a steady growth plan despiteups and downs in the economy — especially when a marketing budget is usuallythe first to go.

 Most recently Enterprising Woman Magazine named me as2008 Enterprising Woman of the Year, an award given to the nation’s top 20woman Entrepreneurs. Enterprising Women Magazine, a publication for womenbusiness owners, presents the award each year. In fact, I will be accepting the award at an awards banquet on February29^th at Lake Buena Vista, Florida.

Winning this most recent award has caused more of myfriends and business associates to ask me how my business keeps growing,especially through all the fluctuations in the economy. This is practically all we talk about atnetworking organization meetings while we share lunch and presentation time.

I try to explain to my business associates that weare in the business of making sure that our clients stay innovative, unique andcreative in their tradeshow marketing presentation. These qualities are important for achieving long lasting successin the marketplace, even when marketing budgets are tight. I explain to everyone who doesn’t know that tradeshows statistically bring a higher rate of return than any other marketingtools combined, which counts for a lot when people don’t have much to spend onmarketing.

Our services become more important if you’re tryingto use trade shows as a way to get more bang for your buck because it’s crucialthat you show up prepared to set yourself apart. What I usually tell my clients is that I have successfully turneda lemon (a small marketing budget) into lemonade (a sale that is lucrative onboth ends).

Here’s my theory on how the process works-

I’ve always carried with me an entrepreneurialspirit. I’m not afraid to takecalculated risks. When clients sit downwith me or my staff, I believe they begin to feel this spirit and begin to tapinto their own entrepreneurial mind. They go ahead and take a calculated risk and then we make sure theysucceed.

At EXHIB-IT!^®, we are always putting ourentrepreneurial drive into looking for new ways to help our clients shine. Our company thrives on our ability toprovide clients with new ways of presenting their message that sets their companyapart and drives traffic to their booth when they exhibit at a show. We carry that drive with us on every projectand we simply won’t let them fail.  One way we make sure they don’t fail iswe send our clients through our Education Station^TM which is adivision completely dedicated to teaching trade show goers and exhibitors howto get the highest return on their tradeshow investment. This has produced anumber of trade show experts after our own heart.

Winning the Enterprising Woman Award certainly put usin the national spotlight recognizing what we do best. I might have won the award based on the wayI grew my business. But my business continues to be successful because otherpeople’s businesses grew, once they began a relationship with EXHIB-IT! That, to me, is the ultimate reward.

DJ Heckes
Owner, EXHIB-IT!^®

While I was researching for materials for the next issue of our electronic newsletter, I came across a very interesting process called “trade show intelligence.”

It works the same way as competitive intelligence or 'CI; as marketers refer to it. This acceptable business practice involves gathering and analyzing information about a competitor’s products, brand and services right from the show floor.

Other exhibitors go as far as hiring external consultants to collect information on their competitors. If you think about it, it seems more efficient than sending people from your own organization to attend a show and pose as prospects. Why? There’s a huge likelihood that your competitors will recognize someone from your team, despite the fake names and creative disguise. As a result, you will be given little to no information at all.

With all these things going on, you can’t help but be suspicious of visitors who drop by your booth the next time you exhibit. I know I will be, especially after Google provided me an interesting list of companies who offer this type of service.

And speaking of exhibiting, we’ll be at Exhibitor 2008 on March 10 to 12 at the Mandalay Bay in Las Vegas. If you will be attending the show, stop by our booth 1137 and learn more information about our trade show products and exhibitor services. You don’t need to hire an external consultant for that nor pose as a prospect with an uncomfortable wig.

You can also request for a VIP Guest Pass (valued at $100) to gain free admission to the exhibit hall and exciting networking events at the show. Just email me at marketing@nomadicdisplay.com.

We look forward to seeing you there!

Mabel Kenyon
Marketing Communications Coordinator

We are the Nomadic Display distributor in Dublin, Ireland, and we have recently relocated to a newly purpose-built facility in Dublin 17, close to the Dublin city center and Dublin airport.

The move will allow us to streamline printing and finishing processes and to increase production levels, as we have improved the layout of our printers, laminators and production equipment. The property is 8000 square feet in size, and the extra space we have acquired will allow us to diversify our product and service range.

A third of the new building has been dedicated as showroom space for a Nomadic ‘Versatility Kit’ exhibition stand, which will be on permanent display. We will be inviting customers and prospective customers here to see the full extent of the possibilities achievable with a reusable custom modular display from Nomadic.

Our new property also has a state-of-the-art design studio, as graphic design is an area of the business, which we really plan to focus on in the coming year. We also now have a multimedia training area, where we plan to implement both product-specific training days and general exhibition/event/display training for the public.

A move has been on the cards for some time as we had been bursting-at-the-seams in our previous building. We are thrilled with the new premises. We are still settling in but the extra space and the 'workflow' layout of the new premises are already beginning to have noticeable effects on our workload output and efficiency.

So if you ever find yourself in Dublin, drop by at our new home and we will be more than glad to have you over!

Alison Armstrong
Applied Signs & Display, Dublin, Ireland
http://applied-signs-and-display.blogspot.com/