I have recently come across a statistics report released by the Gartner Group, which says that 70% of B2B tradeshow leads are not followed up by the companies. For me, this is baffling—it’s like going to restaurants and ordering dinner, but only eating your dinner 30% of the time!

The statistics on leaving a voicemail and anticipating a return call are equally depressing. Three attempts to reach a tradeshow prospect by phone will result in a contact rate of only 60%. Voice mail messages are almost never returned - even if the prospect has a need and prospects having a need in six months most likely will not respond today.

All these overwhelming data make it more reasonable to have a powerful business tool such as the LeadWare Marketing Edition.

Consider this-- with LeadWare Marketing Edition, you can send a communication that your potential customers can respond to immediately, save and respond at their leisure or forward to an appropriate person in the company that can follow up with you.

You can send this communication to literally thousands of potential customers that have visited your booth and given you permission to contact them. This will only take ten minutes a month. That is just like asking someone to buy your product twelve times a year! Let’s say you have gathered about 2,000 leads in one year. If you do the math, it’s 2,000 x 12 months = 24,000 sales opportunities!

LeadWare can also be used to send your potential customers a URL link to the products on your website that they indicated an interest in at the show. The URL then becomes married to the right potential customer and you have the opportunity to track how many potential customers go to your website for more information.

Whether rolling out a new product or driving sales with a discount during slow months, you are not going to find a more efficient business tool than LeadWare Marketing Edition.

Increasing revenues with LeadWare Marketing Edition is pretty simple and it is free to Nomadic customers. At the risk of sounding like a beer commercial-- it doesn’t get any better than that!

Steve McWilliams
Vice President of Sales
Capture Technologies

Green may not be the hottest color in fashion today, but it’s definitely a concept that has taken businesses by storm for these past months. From ads to fads, “going green” has become a creed that companies adhere to and a promise that their brands have to deliver.

It’s no different in the trade show and event industry— going green and becoming green has never been more urgent both for exhibitors and suppliers. But at Nomadic, we pride ourselves adapting environment-friendly initiatives long before the “green” rage happened.

I said the same thing in the green article I wrote for the June issue of Nomadic Newsbytes (our electronic newsletter for clients and distributors) that we’re ahead of the green curve.

But a month after its publication, I found myself sitting down with our Manufacturing department and adding to the list of green practices that we have. Now, I want to share them with you since they were not part of the earlier Newsbytes article. So here they are:

• We use all our fabric scraps as fillers in packing our products.
• The gray foam we use inside our molded cases is made from recycled materials.
• All our steel scraps are sent to recycling centers.
• We use the maximum amount of reprocessed materials for all our plastic products.
• We’re currently taking steps to maximize technology for our internal processes to eliminate paper in our transactions.
• We’ve significantly reduced the use of solvent-based adhesives by switching to pressure-sensitive heating adhesive. Solvent-based adhesives are known to release volatile organic compounds (VOCs) that contribute to indoor and outdoor air pollution as well as damage soil and groundwater.
• We’ve installed motion-sensing switches for our production processes that eliminate high-energy consumption.
• The lights at our manufacturing facility are set-up with timers for automatic on and off.

Mabel Kenyon
Marketing Communications Coordinator

Sunday was a gorgeous day here in Washington with a bright blue sky, warm sunshine and cool, dry air....the first taste of Fall. My husband and I wanted to spend the afternoon outdoors, get a little exercise and reconnect with our inner child. So we decided to pop the top on the Miata and drive down to the National Zoo.

An hour later we were at the Panda pavilion. Tai Shan, the two-year old cub, was snoozing in the sun in a corner spot making it difficult to see him.

Next we headed over to the elephant house. It was undergoing construction.....we wondered where elephants, hippos and giraffes go while their home is being renovated? We walked around to see the gorillas and then the big cats....lions, tigers.

Went down to watch the sea lions show off their superior swimming and sunbathing skills.

The sounds of live entertainment grew louder as we approached the center of the park where a fiesta was in full swing to celebrate Hispanic Heritage month. Vendors were selling crafts and refreshments. Imagine my surprise when we came upon a US Dept of Agriculture tent with an Instand display! The giant graphic was an illustration promoting nutrition. As you can see it certainly did its job attracting youngsters.

In my twenty one years with Nomadic, I have to admit it wasn't my first surprise encounter with a Nomadic display. Instand shows up everywhere...even at the Zoo! No wonder its the most popular portable in the world.

Gwen Parsons
Senior Vice President

It’s that time of year again when the summer ends and my niece and nephew are headed back to school. So if you're like me, on the one hand I’m sad that the summer is over, but on the other, I'm glad the kids are back in school. No more lazy warm days by the pool, but also no more “I’m bored” and “Aunt Kathy, there’s nothing to do”. Which leads me to ask the question-- are you ready for Back to School?

Do you have your plans in place for your next event? Have you created that list of project steps and due dates? Some of you, I’m sure, will think that the time has come and gone. Don’t panic. There’s still time to get yourself organized for that upcoming event.

You should check out our new Event Planning Software. We created this software to help us manage our own events. It lists out all the steps needed to finalize an event, so all you have to do is start plugging in dates and the software will tell you whether you are past due or how many days you have left to complete it. If this sounds like something you can use, request a copy of our “Event Professional Software” from us today. We certainly find it useful with our events and hope you will too. Be sure to let me know what you think.

After you determine the date you need to purchase or rent your display, keep in mind the promotion we are offering on our Instand frames. 50% off these frames is certainly something to take note of! Depending on the design you purchase, this could be savings of up to $1400. So be sure to visit our promotion page and fill in the form to create your personalized savings coupon for use with your next purchase.

And when you do purchase from us, we are now offering “Leadware Marketing Edition” Software, a $500 value – FREE. This is a lead management software that you can use to manage your event leads. To read more about this new software from “Capture Technologies” go here.

I hope your Back to School experience is going better than my nephew’s. Keep Nomadic in mind for all your display needs and we’ll make sure you stay at the “head of the class” this fall!

Kat Shea
Director of Marketing Media