What is the benefit of having our LifeLine Service available to you with your Nomadic purchase? Many people may not know about it. Not many even think about it… until the day they really need it. LifeLine emergencies can be big or small--- from missing entire exhibits the day of the show to asking someone simply to verify how they set up their system. At the end of the day, all of the emergencies are important to those that need help.

We recently received a call on a Friday night from a frantic customer that was not able to make her pick up time at our local Washington, DC sales office for repaired items that she sent in. The offices were closed for the weekend and everyone had gone home to get started on some well-deserved rest. Since the customer’s show was the very next day, she decided to try Nomadic’s LifeLine Service to see if anything could be done to help.

Natasha, the LifeLine Guardian on call that week, returned to the office that evening so that she could pull the required product from the shipping dock and meet the customer for pick up. Needless to say, the customer was thrilled to have someone so willing to help… especially at the beginning of a weekend!

So I ask again… what is the benefit of having our LifeLine Service with your Nomadic purchase? The reassurance that a dedicated individual will receive your urgent call and do their best to help assist you. You will not connect to an answering machine nor an automated system, but to a live person that answers “Nomadic Display”. And while many don’t see the benefit of LifeLine today, they may see the benefit one day when an emergency comes knocking at their trade show door.

Good luck in your exhibiting endeavors!

Lynn Reves
Vice President
Customer and Design Services

As you may have observed by reading our corporate blog, Nomadic Display is rather new to the whole world of the 'blogosphere'. Originally, this project saw its launch as an initiative to broaden our trade show market visibility by using this platform as a way to talk about our foray into the conjoined world of podcasting. “Using Blogs, Brands and Buzz in Event Marketing” presented by Susan Getgood, ( founder of GetGood Strategic Marketing Inc.) proved to be one of our strongest electronic promotional initiatives to date. It seemed natural to follow her advice, continue our blog, and cover our spring appearance at the Exhibitor 07 trade show.

Much to our surprise, the blog continued to get hits and while it was once only meant to test the waters, it has been active for half of the year! Of course, when it comes to corporate blogging, in particular within the tradeshow industry, one has to ask the question, "what am I supposed to put in a blog as an exhibitor?" Nomadic Display, after all, is a producer of exhibit systems, not an exhibiting magazine or web resource like TSNN.

Surprisingly, after doing some research and meeting about the subject of blogging to discuss ideas, our marketing department discovered that a blog served many purposes. Not only were we able to release news about Nomadic to the public in a less formal manner, but it also allowed us to make regular updates about our company and the industry, even when we weren't launching a new pop-up / custom modular / hybrid product line. For example, it gave us a brand-new outlet for announcing our current promotions, share our tips and techniques about trade show graphics, and even another place to announce our annual Teddy Awards.

Of course, along with this great new tool, there is the learning curve one has to climb to figure out what to post, how often to post, and even how to word the content. First, be aware that your blog, just like your website, should contain keyword rich text and an ample amount of links. Even more so, when writing for your corporate blog, you want to use terminology that fits your industry. As for posting, we at Nomadic find that once a week works quite well. It gives our reader base something new to read and doesn't demand the time of a daily article. As we take our next steps in this medium, we go forth knowing that this experience works best through a dialog with you, our readers. So on that final note, what improvements would you like us to implement into our blog, and what do you look for when you search for news about the tradeshow industry in the blogosphere?

Vladimir McNeally
Web Designer

When I announced to my parents that they were going to be grandparents, I received a huge, gimongous tote bag my mother called The Mommie Bag. Five weeks after my son was born, I knew what that bag was for… everything up to and including the kitchen sink.

I am the tradeshow coordinator for Nomadic Display. My first show with Nomadic was Exhibitor 2007. I dug through my closets, found what I was looking for and soon, my Mommie Bag and me traveled to Vegas for a non-stop week of tradeshow terror.

Boy, was I glad I had that bag with me! When the wrong couches were delivered, I had the order form with me to prove that I ordered… oops… the wrong ones. When the AV equipment arrived with three laptops instead of two, I had the order form to prove that I ordered… YES… two laptops.

That bag saved my sanity. It held extras of everything: pens, pads, paper clips, Windex, tissues, Velcro^® tabs and strips, badges, business cards, water, aspirin, non-aspirin, gum, breath mints, batteries, the list goes on and on.

And under all those business must-haves? A brand new pack of baby wipes, just in case.

So, while packing up to go to your next trade show event, go through your closets, grab the bag and pack it to go!

Dianajean “DJ” Tasker
Marketing Coordinator

Everything and everyone seems to be going virtual nowadays. Even show organizers are contemplating on holding virtual trade shows. Seriously, the idea of trade shows going “virtual” is simply preposterous!

Let’s face it. Men and women will always be social beings. And being “social” means the need to be with others for “real” and not on “real-time.” That’s why nothing beats traditional tradeshows for “real” interaction.

In fact, according to a recent study commissioned by the American Business Media, “88% of senior-level executives attend tradeshows to personally interact with representatives of companies while 86% believe that tradeshows enable you to meet and greet industry peers.”

The same study also reported that based on these personal interactions at tradeshows, seven in ten executives purchased or recommended purchase of a product or service.

Now you know why it’s not a smart idea to consider virtual trade shows!

Mabel Kenyon
Marketing Communications Coordinator