Springfield, VA—Nomadic Display, the leading global designer and producer of portable and modular display solutions offers a FREE 60-minute On-Demand Webinar on “Using Blogs, Brands and Buzz in Event Marketing”.

The Webinar discusses how “social media” such as blogs, podcasts and RSS, can help drive breakthrough traffic to their next trade show, sales meeting or new product launch.

“With the growing popularity of social media, we believe that it is timely for us to address how exhibitors can integrate it with their face-to-face marketing initiatives," says Gwen Parsons, Senior Vice-President of Nomadic Display.

“Using Blogs, Brands and Buzz in Event Marketing” is presented by Susan Getgood, the founder of GetGood Strategic Marketing Inc., an integrated marketing and communications consultancy firm.

Getgood has more than 20 years of senior level marketing experience which included managing numerous trade shows and leading a global team as Senior Vice President of Marketing for SurfControl, an international computer software developer.

To view the FREE Webinar, please click here.

Nomadic Display revolutionized the display industry 30 years ago with the invention of pop-up technology. Today, the company is a leading producer of portable and modular exhibit systems with manufacturing facilities in suburban Washington, DC and Ireland. Nomadic products are sold through 200 showrooms worldwide. To learn more, visit us online.

According to trade show research, live presentations are the third most important reason people remember a trade show display, after display size and product interest. Any form of live presentation, for example, astaged product demonstration, theatrical skit, magician, game show, choreography, video, audio, robots or singers, can attract a throng of visitors to your stand. The key to success is using this powerful promotional tool as an integral part of your marketing plan to appropriately communicate your company or product message.

Consider your show objectives
Use your presentation to help achieve your objectives and to enhance your message or show theme. Find the most attractive benefit your product or service has to offer from the buyer’s perspective and flaunt it.

Think about your audience
Always think about the audience you want to attract and what you want them to get from experiencing the presentation. Be careful not to get carried away with a great idea and lose sight of the objective.

Grab attention and encourage action
Having a powerful and compelling pre and at show promotional strategy will help attract your target audience. Consider the best ways to promote your presentation—a special mailing, advertising or the Internet. Give visitors an incentive to attend your booth, such as a gift, discount or a special demonstration.