24. July 2015 17:40
Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now.
With the recent introductio... [More]
9. July 2015 16:33
The Insurance Accounting and Systems Association (IASA) is a non-profit education association with over a thousand member companies. Among the attractions to their annual event are the world class speakers. This year the event boasted two highly coveted keynote speakers who shared their personal stories on leadership. They were Super Bowl winning quarterback and five-time NFL MVP, Peyton Manning, and former Secretary of State, Condoleeza Rice.
Code Objects is a California based developer o... [More]
24. June 2015 18:44
Many people learn by discussing challenges and exchanging ideas with peers willing to share their experiences. While social media offers networking online, in my opinion, conferences and exhibitions offer the best opportunities. Nothing beats meeting someone in person - a hand shake on the show floor, chatting over coffee during a seminar break, or relaxing with a drink at the bar.
Conferences and exhibitions know the importance of networking to their attendees. That is why they build... [More]
11. June 2015 17:42
Veterans of the trade show industry know to expect the unexpected. After forty years producing trade show displays, we’ve encountered our fair share of surprises.
In fact, back in 1992 we implemented the Nomadic LifeLine: the first 24/7 global emergency service hotline because customer problems often arose after business hours or on weekends when they needed it most. Today we manage to resolve Rescue 911 situations and still make it look easy.
The story below is... [More]
29. May 2015 16:53
If you’re like many exhibitors – you want it all – great design, easy set-up, durability, compact portability…oh and don’t forget upgrade options. With Nomadic’s newest innovation, now you can have it all. Envision trade show displays make a statement with ultra-sleek style. A trade show display does more than just present a marketing message, it projects an image for your company. Envision trade show displays deliver first class style with ease. A ten f... [More]
7. May 2015 19:26
Many companies today are reaching beyond their native borders to develop new business opportunities. Whether the goal is to build a global brand, increase revenue, expand distribution, or establish operations, trade shows are one of the best ways to introduce your company to a new market. The following key points should be beneficial to exploring international trade shows. Find the right event. There are a number of searchable trade show directories online that enable you to research trad... [More]
22. April 2015 09:32
Like many small business ventures, it all started with one man’s imagination and an entrepreneurial spirit. Theodore “Ted” Zeigler invented Instand®, the first self-locking pop up display. Then he founded Nomadic Display in 1975 to manufacture and market his invention. Who knew then that it would become an internationally recognized exhibit brand?
Theodore “Ted” Zeigler
Instand pop up displays revolutionized the exhibit industry. Here’s why. ... [More]
8. April 2015 07:46
Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team. Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was... [More]
25. March 2015 22:51
JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC. JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display ren... [More]
11. March 2015 19:23
Exhibiting at a trade show can be one of the quickest and most exciting ways to grow new business opportunities. I frequently hear stories of companies that are successful at generating new business activity through trade show marketing. On the other hand I also hear about companies that exhibit with disappointing results. So the obvious question is what are these exhibitors doing differently? The answer is often “you get out of it what you put into it”. Here are 5 points we can le... [More]