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Event Marketers Learn From One Another

by Gwen Parsons 24. June 2015 18:44
Many people learn by discussing challenges and exchanging ideas with peers willing to share their experiences. While social media offers networking online, in my opinion, conferences and exhibitions offer the best opportunities. Nothing beats meeting someone in person - a hand shake on the show floor, chatting over coffee during a seminar break, or relaxing with a drink at the bar. Conferences and exhibitions know the importance of networking to their attendees. That is why they build... [More]

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Serving Trade Show Exhibitors Means Going the Extra Mile

by Gwen Parsons 11. June 2015 17:42
Veterans of the trade show industry know to expect the unexpected. After forty years producing trade show displays, we’ve encountered our fair share of surprises. In fact, back in 1992 we implemented the Nomadic LifeLine: the first 24/7 global emergency service hotline because customer problems often arose after business hours or on weekends when they needed it most. Today we manage to resolve Rescue 911 situations and still make it look easy. The story below is... [More]

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Trade Shows

NEW! Envision Modular Trade Show Displays

by Gwen Parsons 29. May 2015 16:53
If you’re like many exhibitors – you want it all – great design, easy set-up, durability, compact portability…oh and don’t forget upgrade options. With Nomadic’s newest innovation, now you can have it all. Envision trade show displays make a statement with ultra-sleek style. A trade show display does more than just present a marketing message, it projects an image for your company. Envision trade show displays deliver first class style with ease. A ten f... [More]

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Trade Shows

How To Develop New Business at International Trade Shows

by Gwen Parsons 7. May 2015 19:26
Many companies today are reaching beyond their native borders to develop new business opportunities. Whether the goal is to build a global brand, increase revenue, expand distribution, or establish operations, trade shows are one of the best ways to introduce your company to a new market. The following key points should be beneficial to exploring international trade shows. Find the right event. There are a number of searchable trade show directories online that enable you to research trad... [More]

Nomadic Display® Celebrates 40 Years of Trade Show Displays

by Gwen Parsons 22. April 2015 09:32
Like many small business ventures, it all started with one man’s imagination and an entrepreneurial spirit. Theodore “Ted” Zeigler invented Instand®, the first self-locking pop up display. Then he founded Nomadic Display in 1975 to manufacture and market his invention. Who knew then that it would become an internationally recognized exhibit brand? Theodore “Ted” Zeigler Instand pop up displays revolutionized the exhibit industry. Here’s why. ... [More]

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Booth Design | Trade Show Marketing | Trade Shows

Pop Up and Modular Display Design is the Rx for Quiron Hospital Group

by Gwen Parsons 8. April 2015 07:46
Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team. Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was... [More]

Custom Trade Show Booth Rental Wins Fans for WinRetail

by Gwen Parsons 25. March 2015 22:51
JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC. JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display ren... [More]

5 Tips for Better Trade Show Results

by Gwen Parsons 11. March 2015 19:23
Exhibiting at a trade show can be one of the quickest and most exciting ways to grow new business opportunities. I frequently hear stories of companies that are successful at generating new business activity through trade show marketing. On the other hand I also hear about companies that exhibit with disappointing results. So the obvious question is what are these exhibitors doing differently? The answer is often “you get out of it what you put into it”. Here are 5 points we can le... [More]

Trade Shows are the Place to Build Business Relationships

by Gwen Parsons 17. February 2015 23:30
Build your brand with a Nomadic Display and professional interactions on the trade show floor. [More]

How Promotional Products Complement Your Trade Show Display

by Gwen Parsons 4. February 2015 16:30
Promotional products can play an important role in an integrated trade show marketing program. They can be used to draw traffic to your trade show booth, to target your audience or serve as a parting gift to thank visitors for their time. Promotional products are usually given away for to visitors in hopes of positively influencing their purchase decision. So it’s important to keep two points in mind when choosing your promotional items. First, your gift should align with your brand or... [More]

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