21. January 2015 11:46
Keolis is the leading provider of passenger transportation services in the U.S. and Canada. Their 5,000 employees serve nearly 50 million people traveling by train, trolley, bus and taxi each year. With multiple divisions and several recent acquisitions, Keolis decided it was time to unite them all under a single, updated expression of their brand. Keolis chose the world's largest public transportation exhibition to officially launch their new branding campaign.
A center tower toppe... [More]
7. January 2015 11:29
Trade show displays today feature new technologies designed to help marketers attract, engage and deliver product information to attendees. The ever-growing pace at which new technologies are released presents many opportunities to maximize the results of your exhibit marketing program before, during and after every event. Among these potential benefits:
• Digital communications enable you to connect with prospects before your trade show. Online ads, email, and social media make an imp... [More]
2. December 2014 20:39
For many companies that operate on a fiscal calendar year basis, December is budgeting month. So you should begin developing your 2015 marketing plan now, if you haven’t already started. According to a survey conducted by the Center for Exhibition Industry Research (CEIR), the chart below illustrates the allocation of annual spending.
1. Use your actual trade show expenses for 2014 to help you estimate your budget for 2015. Examine your trade show expenses and note where you had... [More]
18. November 2014 19:25
After launching their latest water treatment system for ships stateside, Hyde Marine returned to the Shipbuilding, Machinery & Marine Technology Trade Fair this year in Hamburg, Germany to introduce it internationally. Hyde Marine contacted Innovation Exhibits a few months before the show. They wanted their presentation to include a greeting station, accommodate a demo unit of their new equipment which is relatively large, offer seating for six, and a storage room. They needed everythin... [More]
6. November 2014 19:31
Scandinavian Airlines returned to The Queen’s Terminal, and with the aid of Nomadic Display’s pop-up display and banner stands, hosted a retro-themed Opening Day to honor the past and celebrate the future. [More]
23. October 2014 16:30
“How to Make Trade Shows Work for You” - a four-part webinar series sponsored by Nomadic Display concluded Tuesday, October 21. Trade show sales and marketing experts, DJ Heckes, CEO of Exhib-it, and Laura Furumoto, Owner of Marketing To Go Now, led the final installment. “Making the Most of Your Trade Show Presence,” helps trade show exhibitors plan and implement strategies for developing their competitive advantage before, during, and after their events. Heckes and F... [More]
10. October 2014 23:37
Tri-County Networking Event hosted by Nomadic Display provides Chamber of Commerce members and area businesses the opportunity to view unique trade show booth ideas. [More]
24. September 2014 16:47
Executing effective trade show marketing takes more than just showing up. Make the most of your trade show experience, and take advantage of technology. The use of digital communication methods can ensure that your company stands out and draws attendees into your trade show display.
Implement technology in smart ways:
Position large screen monitors around the space, and play videos or animations.
Use video badges for your trade show staff.
Loop motion graphics to create an inviting ... [More]
11. September 2014 07:29
Nomadic Display’s newest, most affordable tension fabric display - FabLite™ — is available for table top display, and in 10- and 20-foot backwall sizes. “It’s a great option for hotel shows, conferences, and community affairs events," said company President and CEO, Pat Goeke. Vivid Graphics Each fabric graphic is custom-tailored to fit. The printed front side is sewn together with a black liner for opacity. Nomadic’s dye sublimation-printed fabric grap... [More]
26. August 2014 18:38
Using social media as part of your trade show marketing plan can make your next event a huge success. [More]