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Rent a Nomadic Solution & Just Show Up!

by Kat Shea 25. August 2016 22:55
Join the many Exhibitors who are choosing to rent a customized display from Nomadic. Our complete Rental Services include: Display Design AV Freight G7 Graphic Production Carpet 24-Hour LifeLine Labor Services Furniture Worldwide Support Nomadic is your ultimate resource to rent your companies​ ideal display solution. See for yourself! Now's the time to book for your Fall Shows and take advantage of our total solutions. Team N... [More]

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Did They Rent or Buy Their Trade Show Display? Only the Exhibitor Knows For Sure

by Gwen Parsons 11. May 2016 20:52
What adjectives come to mind when you hear trade show booth rental - - ordinary? limited? basic? Not anymore. Custom trade show display rentals have evolved to meet or exceed the design desires of exhibitors. It can be virtually impossible to distinguish custom exhibit rentals from purchased ones. To demonstrate my point, I challenge you to identify which of the design photos below is a rental. The answer is at the end of this post. Trade show booth rentals a... [More]

Trade Show Marketers Express Optimistic Outlook for 2016

by Gwen Parsons 16. March 2016 16:20
Nine out of ten exhibiting companies believe their trade show programs will achieve better results this year according to Exhibitor Magazine’s 2016 Economic Outlook Survey. That confidence among exhibitors may be why 25% of them are making definite plans to invest in a new trade show booth this year. Timinig is everything. Visitors to the recent EXHIBITORLIVE event in Las Vegas were energetically shopping for new trade show displays. Nomadic’s newest modular tradeshow display systems were fe... [More]

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Booth Design | Trade Shows

Quick Staging Solutions For Your Awards Show

by Gwen Parsons 6. January 2016 18:15
Virtually every industry – large or small – hosts an awards program. Awards are a great way to generate publicity for those who sponsor and receive them. After all, what’s not to like about recognition? Awards make us proud of ourselves or our company, serve as a reward for outstanding achievement and offer us an opportunity to celebrate our accomplishments. Some awards programs are glamorous, black tie affairs. The Golden Globes, the Oscars, the Tony Awards, and the Emmy... [More]

A Roadmap to Your New Trade Show Booth

by Gwen Parsons 4. November 2015 19:08
So it’s time to get a new exhibit. Like buying a car, the thought may illicit emotions ranging from delightful excitement to sheer panic. As buyers, our satisfaction with a purchase experience can be based on a variety of factors from personnel to the process and ultimately the product itself. For me as a consumer, it starts with one simple question... was it what I expected? Great customer service is about making and keeping promises. We believe our customers are best served by know... [More]

How to Get the Best Quality Trade Show Graphics

by Gwen Parsons 21. October 2015 17:47
Visual communication is an important part of every brand strategy. Brands are built on a visual foundation, a lexicon or language created with symbols, colors and images that create an identity. Consistency is key to building brand equity. Recognition develops with repetition as the brand is marketed across multiple touch points. Consistency and repetition combine forces to create memorability. This is why brands are portrayed the same way on everything from web sites to business cards to pro... [More]

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Conferences and Meetings Promote Face-to-Face Engagement

by Gwen Parsons 29. September 2015 17:47
Whether we attend to learn or share new ideas, conferences offer us opportunities for face-to-face interaction with stakeholders. According to MPl’s quarterly publication, Outlook, meetings are thriving and their research indicates that corporations and associations are key contributors to recent growth. We wrote about the Bank of China last month. Here are a few more examples. Seventh-day Adventist General Conference At this conference, delegates from around the world convene to vote ... [More]

Museums Choose Modular Exhibit Systems For Gallery Exhibitions

by Gwen Parsons 26. August 2015 22:58
Trade shows open up our world life experience. Sure we conduct business but trade shows and events also give us the opportunity to enjoy local experiences. On your next trip to New Orleans, make a stop at the National WWII Museum. Receiving a half million visitors each year may help explain why it was voted the #1 tourist attraction in New Orleans by TripAdvisor. Dedicated to telling the story of the American experience in WWII, the Museum offers a compelling portrayal of why it was fought... [More]

Great Wall of Graphics Sets the Stage for German-Chinese Economic Forum

by Gwen Parsons 5. August 2015 18:52
Just one week prior to the first German-Chinese Economic Forum, the Bank of China’s Frankfurt Division decided they wanted a backdrop for their upcoming event. The meeting would kick off the first in a series of meetings to be held in all German economic regions. The aim of the meetings is to promote business development between German and Chinese companies. About 200 German companies and 60 Chinese companies attended the first German-Chinese Economic Forum. The Bank of China contacted... [More]

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Booth Design | Case Studies | Event Marketing | Trade Shows

How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40
Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why LightWall backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now. With the rec... [More]
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