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A Roadmap to Your New Trade Show Booth

by Gwen Parsons 4. November 2015 19:08
So it’s time to get a new exhibit. Like buying a car, the thought may illicit emotions ranging from delightful excitement to sheer panic. As buyers, our satisfaction with a purchase experience can be based on a variety of factors from personnel to the process and ultimately the product itself. For me as a consumer, it starts with one simple question... was it what I expected? Great customer service is about making and keeping promises. We believe our customers are best served by know... [More]

How to Get the Best Quality Trade Show Graphics

by Gwen Parsons 21. October 2015 17:47
Visual communication is an important part of every brand strategy. Brands are built on a visual foundation, a lexicon or language created with symbols, colors and images that create an identity. Consistency is key to building brand equity. Recognition develops with repetition as the brand is marketed across multiple touch points. Consistency and repetition combine forces to create memorability. This is why brands are portrayed the same way on everything from web sites to business cards to pro... [More]


Conferences and Meetings Promote Face-to-Face Engagement

by Gwen Parsons 29. September 2015 17:47
Whether we attend to learn or share new ideas, conferences offer us opportunities for face-to-face interaction with stakeholders. According to MPl’s quarterly publication, Outlook, meetings are thriving and their research indicates that corporations and associations are key contributors to recent growth. We wrote about the Bank of China last month. Here are a few more examples. Seventh Day Adventists General Conference At this conference, delegates from around the world convene to vote... [More]

Museums Choose Modular Exhibit Systems For Gallery Exhibitions

by Gwen Parsons 26. August 2015 22:58
Trade shows open up our world life experience. Sure we conduct business but trade shows and events also give us the opportunity to enjoy local experiences. On your next trip to New Orleans, make a stop at the National WWII Museum. Receiving a half million visitors each year may help explain why it was voted the #1 tourist attraction in New Orleans by TripAdvisor. Dedicated to telling the story of the American experience in WWII, the Museum offers a compelling portrayal of why it was fought... [More]

Great Wall of Graphics Sets the Stage for German-Chinese Economic Forum

by Gwen Parsons 5. August 2015 18:52
Just one week prior to the first German-Chinese Economic Forum, the Bank of China’s Frankfurt Division decided they wanted a backdrop for their upcoming event. The meeting would kick off the first in a series of meetings to be held in all German economic regions. The aim of the meetings is to promote business development between German and Chinese companies. About 200 German companies and 60 Chinese companies attended the first German-Chinese Economic Forum. The Bank of China contacted... [More]

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Booth Design | Case Studies | Event Marketing | Trade Shows

How to Use Lighting to Attract Your Trade Show Audience

by Gwen Parsons 24. July 2015 17:40
Ever wonder why humans are attracted to light? It’s actually an unconscious response mechanism rooted in instinct. Light enables us to see better which improves our ability to find food and shelter to survive. Our natural attraction to light is a key reason why backlit trade show displays and graphics are so powerful at drawing our attention. Unfortunately the expense and installation complexity often put them out of reach for many marketers….until now. With the recent introductio... [More]

Insurance Industry Event Introduces IT Ideas

by Gwen Parsons 9. July 2015 16:33
The Insurance Accounting and Systems Association (IASA) is a non-profit education association with over a thousand member companies. Among the attractions to their annual event are the world class speakers. This year the event boasted two highly coveted keynote speakers who shared their personal stories on leadership. They were Super Bowl winning quarterback and five-time NFL MVP, Peyton Manning, and former Secretary of State, Condoleeza Rice. Code Objects is a California based developer o... [More]

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Event Marketers Learn From One Another

by Gwen Parsons 24. June 2015 18:44
Many people learn by discussing challenges and exchanging ideas with peers willing to share their experiences. While social media offers networking online, in my opinion, conferences and exhibitions offer the best opportunities. Nothing beats meeting someone in person - a hand shake on the show floor, chatting over coffee during a seminar break, or relaxing with a drink at the bar. Conferences and exhibitions know the importance of networking to their attendees. That is why they build... [More]


Serving Trade Show Exhibitors Means Going the Extra Mile

by Gwen Parsons 11. June 2015 17:42
Veterans of the trade show industry know to expect the unexpected. After forty years producing trade show displays, we’ve encountered our fair share of surprises. In fact, back in 1992 we implemented the Nomadic LifeLine: the first 24/7 global emergency service hotline because customer problems often arose after business hours or on weekends when they needed it most. Today we manage to resolve Rescue 911 situations and still make it look easy. The story below is... [More]

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Trade Shows

NEW! Envision Modular Trade Show Displays

by Gwen Parsons 29. May 2015 16:53
If you’re like many exhibitors – you want it all – great design, easy set-up, durability, compact portability…oh and don’t forget upgrade options. With Nomadic’s newest innovation, now you can have it all. Envision trade show displays make a statement with ultra-sleek style. A trade show display does more than just present a marketing message, it projects an image for your company. Envision trade show displays deliver first class style with ease. A ten f... [More]

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Trade Shows