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Custom Trade Show Booth Rental Wins Fans for WinRetail

by Gwen Parsons 25. March 2015 22:51
JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC. JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display ren... [More]

5 Tips for Better Trade Show Results

by Gwen Parsons 11. March 2015 19:23
Exhibiting at a trade show can be one of the quickest and most exciting ways to grow new business opportunities. I frequently hear stories of companies that are successful at generating new business activity through trade show marketing. On the other hand I also hear about companies that exhibit with disappointing results. So the obvious question is what are these exhibitors doing differently? The answer is often “you get out of it what you put into it”. Here are 5 points we can le... [More]

Trade Shows are the Place to Build Business Relationships

by Gwen Parsons 17. February 2015 23:30
Build your brand with a Nomadic Display and professional interactions on the trade show floor. [More]

How Promotional Products Complement Your Trade Show Display

by Gwen Parsons 4. February 2015 16:30
Promotional products can play an important role in an integrated trade show marketing program. They can be used to draw traffic to your trade show booth, to target your audience or serve as a parting gift to thank visitors for their time. Promotional products are usually given away for to visitors in hopes of positively influencing their purchase decision. So it’s important to keep two points in mind when choosing your promotional items. First, your gift should align with your brand or... [More]

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Keolis Connects with a Knock Out Trade Show Display

by Gwen Parsons 21. January 2015 11:46
Keolis is the leading provider of passenger transportation services in the U.S. and Canada. Their 5,000 employees serve nearly 50 million people traveling by train, trolley, bus and taxi each year. With multiple divisions and several recent acquisitions, Keolis decided it was time to unite them all under a single, updated expression of their brand. Keolis chose the world's largest public transportation exhibition to officially launch their new branding campaign. A center tower toppe... [More]

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Trade Shows

Optimize Your Trade Show Display with Technology

by Gwen Parsons 7. January 2015 11:29
Trade show displays today feature new technologies designed to help marketers attract, engage and deliver product information to attendees. The ever-growing pace at which new technologies are released presents many opportunities to maximize the results of your exhibit marketing program before, during and after every event. Among these potential benefits: • Digital communications enable you to connect with prospects before your trade show. Online ads, email, and social media make an impre... [More]

Build a Better Trade Show Budget for 2015

by Gwen Parsons 2. December 2014 20:39
For many companies that operate on a fiscal calendar year basis, December is budgeting month. So you should begin developing your 2015 marketing plan now, if you haven’t already started. According to a survey conducted by the Center for Exhibition Industry Research (CEIR), the chart below illustrates the allocation of annual spending. 1. Use your actual trade show expenses for 2014 to help you estimate your budget for 2015. Examine your trade show expenses and note where you had... [More]

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Trade Show Tips | Trade Shows

Hyde Marine Launches New Product Internationally with a Unique Trade Show Booth Rental

by Gwen Parsons 18. November 2014 19:25
After launching their latest water treatment system for ships stateside, Hyde Marine returned to the Shipbuilding, Machinery & Marine Technology Trade Fair this year in Hamburg, Germany to introduce it internationally. Hyde Marine contacted Innovation Exhibits a few months before the show. They wanted their presentation to include a greeting station, accommodate a demo unit of their new equipment which is relatively large, offer seating for six, and a storage room. They needed everythin... [More]

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Trade Shows

Scandinavian Airlines Hosts Opening Day Ceremony with Nomadic Portable Displays

by Gwen Parsons 6. November 2014 19:31
Scandinavian Airlines returned to The Queen’s Terminal, and with the aid of Nomadic Display’s pop-up display and banner stands, hosted a retro-themed Opening Day to honor the past and celebrate the future. [More]

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Making Trade Shows Work For You: Nomadic Display Sponsors Final Exhibit Webinar

by Gwen Parsons 23. October 2014 16:30
“How to Make Trade Shows Work for You” - a four-part webinar series sponsored by Nomadic Display concluded Tuesday, October 21. Trade show sales and marketing experts, DJ Heckes, CEO of Exhib-it, and Laura Furumoto, Owner of Marketing To Go Now, led the final installment. “Making the Most of Your Trade Show Presence,” helps trade show exhibitors plan and implement strategies for developing their competitive advantage before, during, and after their events. Heckes and F... [More]

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Trade Shows

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